Are you terrestrial radio? So for 9 years it was me and my xm radio. Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful. So what is a guy to do? Well as fate would have it my receiver stopped working in the car. So now it is me and a binder full of Success magazine cd’s and pandora through my phone.
What was funny was as I change cd’s my radio comes on and it is the same music that the station was playing in 2004 when I had enough. What about you? Are you the same as in 2004, nine years ago. How have you changed? How have you not changed?
Every day you should consider moving a little bit in the direction of progress. Whatever that may be is fine and up to you just move towards something. Simple, you decide how to move forward and what towards just move forward.
Now what does this have to do with anything? Lots.
So how about insurance; pretty simple here since the advertising of insurance has not advanced much if any in nine years. Yes there is more on-line but the message has not changed. Pushing discounts and price versus value for the customer. Relying on you to stay with one company just because. Trying to promote some false sense of loyalty while quietly increasing rates while blaming environmental factors and inflation.
STOP BEING TERRESTRIAL RADIO
Time to get some “b sides'”(new concepts and ideas) and unknown artists(new agents and companies) into your mix. Maybe Satellite is your thing where you can pick a station that really fits your preference. There is a country station for all your tastes, there are stations just for decades of music, want more knowledge? Plenty of talk stations as well.
Maybe Pandora or Spotify is more your thing. Tell me what you like and we can customize some stations for you. If we guess wrong, tell us and we’ll adjust.
FACT; The world is not one size fits all. Don’t let marketers and advertisers fool you, there are customized solutions available. Key is going to look for them .
Time to find a new station or a whole new way to listen.