I will admit two things;
1.I thoroughly enjoy advertising insurance companies do
2. I am generally disgusted by the advertising insurance companies do
So last week, like any other week, you and I get multiple pieces of insurance related advertising in our mail. You were also subject to countless radio and t.v. ads. Combine this with the multiple times you saw an ad while on the internet and it is practically inconceivable. How much advertising do you really need to do?