But it is in disguise. See, everything can be classified as marketing or in it’s subcategory branding. This post, even this post from November 2011 updated in 2015
I could use words to rewrite the same things today and it would be valid, and also useless. So, let us use words differently and simply make a different point based on the same thing.
- Your rate increases allow us to build our brand stronger while weakening yours
- Your rate increases prove that you have no faith in your actuaries and your distribution methods. Could even say a lack of faith in your capital investment strategy