One of my favorite questions for sure. I’m continually stuck on the notion that you/we should strive to be worth sharing. If you are good enough. If the mission is strong enough. If the offering is good enough, it will be shared. Period.
Advertising itself has been ruined by advertisers. It’s diluted down to a nuisance, an annoyance, worth ignoring than paying attention to, valueless, etc. Had some time on Saturday, more accurately, kids were out being kids and the project I am working on needed more time and not that much thought so it was movies in the background as well as a college football game.
On occasion, I slip and engage in online dialogue with pundits and consultants who just do not have the same experience, and I as them, but sometimes I take the bait. It is simple posts like this one that is actually HUGE yet ignored.
I was reminded of this when commenting on a post about Credit Karma. Yeah for them. They got their California insurance license and will thankfully help feed some headlines for a bit. Then, sometime in the future, they won’t. But I’ll of still wasted time with people who really are looking to be heard who haven’t actually done what they are writing about. Shame is on me, not them.
Most of my commute is littered with silly yard signs promoting various candidates as is my mailbox. Although I watch shows, I do not watch cable T.V. or listen to the radio so I avoid that noise.
Metaphor and simile’s; I suppose the deeper one gets into a subject(insurance), and wants to help people understand it, the more similes and metaphors you can use. Although insurance is a bit dirty, it is unfair to compare it to politics since that is much dirtier…sort of. But where does it make sense?
Today’s idea comes from a silly, boring post in 2011 Although it was a short, almost lay, post, the message is correct and overlooked. I’m guilty as charged.
But how do you find ” an average savings of $432….” when reviewing auto insurance. Well, the game is more or less rigged. Some of it can mimic “self-sabotage” but it is really corporate laziness/indifference? Here are some facts/scenarios to consider;
Insurance rates change. Period. Sometimes a company can do it once a year…if the regulators cooperate. Certainly every 18 months.
When paying attention to #insurtech things I have a basic thought process. Essentially looking at how I can apply it to our customers and then scale. Second is can it hit the three silos of sales/marketing, underwriting, claims. It is a “buying process at that point. I’ve already made up much of my mind on what I am looking for…at least currently.
DISCLOSURE: I do not advertise. Not in the traditional sense at least. I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.
So I was at a zoo this weekend. Washington National Zoo to be exact. Great time, great place. While at one exhibit I noticed this sign;
Really neat exhibit and I am fine with seeing State Farm’s name there. I respect them as a company and think this is a great move. Why would you not want your logo in a happy place where lots of families are. Especially since families are a huge piece of your customer base. But then again you see State Farm almost everywhere. They probably have customers in every physical space that they put their name.
Most people will immediately think it is the company. The company sets the rates and the underwriting standards that you accepted when you signed your contract with them. The company determines which of yourtickets, accidents and claims will have an impact on your rate and for how long. ** Despite what you may have heard corporations are not people and cannot get tickets or have accidents or claims**
It might be. It might also be the most under used and least asked about.
If you are between the ages of 16 and 25 your lack of time on this planet is a reason why you spend more on insurance. BUT what if you pay attention? Maybe you start on your parents policy and make sure they have solid coverage so when it is time to switch you are in a better position. Then, typically after three years of being licensed, it is time to shop. Now just stay on top of things because you get a little older you can likely improve your rate, assuming a clean to fairly clean record.