You’ve heard it, read it, been bombarded by it; Get your free auto insurance quote here…..
In case you were wondering, it isn’t free, you’re just not paying for it. There is a difference. Take a side track with me and think about the last golf outing you went to( I went on Thursday) or the last school function you went to(that was Friday), or various other non-obvious places that look and smell like “free.”
That free Ice Cream social is part of the book fair where I bought a book and then, kudos to them, rounded up my purchase to “donate” more to the cause. I had already picked up Mums from the mum sale as well.
On occasion, I slip and engage in online dialogue with pundits and consultants who just do not have the same experience, and I as them, but sometimes I take the bait. It is simple posts like this one that is actually HUGE yet ignored.
I was reminded of this when commenting on a post about Credit Karma. Yeah for them. They got their California insurance license and will thankfully help feed some headlines for a bit. Then, sometime in the future, they won’t. But I’ll of still wasted time with people who really are looking to be heard who haven’t actually done what they are writing about. Shame is on me, not them.
Partially prompted by this October 2012 rant on coverage, sadly, my efforts have helped hundred but millions are still not benefiting. Sadly, I am one of those negatively impacted by someone with not enough coverage and a large national company that allowed this to happen.
I’m done, actually never started, with the nonsense of “Hiring Producers,” Human beings who have earned a license are LICENSED INSURANCE AGENTS. Yes, the quality, like all professions, will vary. BUT, What the F are they actually producing? If you say revenue for the agency, the sound you hear is me vomiting.
My thoughts are a bit, but not much, different as it pertains to our crazy system of elections
Most of my commute is littered with silly yard signs promoting various candidates as is my mailbox. Although I watch shows, I do not watch cable T.V. or listen to the radio so I avoid that noise.
Metaphor and simile’s; I suppose the deeper one gets into a subject(insurance), and wants to help people understand it, the more similes and metaphors you can use. Although insurance is a bit dirty, it is unfair to compare it to politics since that is much dirtier…sort of. But where does it make sense?
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Fulfilling a contract, earning votes, re-election
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It was true in October of 2012, still true today Yet, most days I feel like I’m one of the only ones that know this fact or cares about this fact. Why?
The majority of quoting sites are merely concerned with selling a policy today. Churn is good for business right up until it isn’t. Ok, cool. I’m not even saying help me reduce churn but don’t you think you have the responsibility to take care of the people using your tool?
This was the basis for two postcards I had done in 2012. I liked them, still do. I like most things that hold up over time and the things on here do.
Then the next blurb I wrote was called “What does your agent have” this is a post I can probably write weekly if not every other week. The same format of a solicitation keeps coming.
In my opinion, and there is a bit of data to support this, mailing campaigns still work. Period. We have done several this year and they have all produced several results. Why?
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Marketing pieces are valid….just not yours
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Partially influenced by a $639 tire
If I replaced one tire and skipped the alignment and balancing, I would not get as much out of my new tire.
If you are in New York and only “got a quote” or shopped or reviewed your auto insurance it likely will not work as well as it could. The multi-policy discount is often ignored but is a critical part of the quoting process. So offering an auto insurance quote to a person that also insures a home is only part of the situation. This is an area where MANY companies should be auditing for accuracy, “Do you actually have multiple policies with us?” REMOVE THE DISCOUNT when the policy leaves not at renewal. Why let the customer leave under false pretense? Why give away the premium you are entitled to?
Today’s idea comes from a silly, boring post in 2011 Although it was a short, almost lay, post, the message is correct and overlooked. I’m guilty as charged.
But how do you find ” an average savings of $432….” when reviewing auto insurance. Well, the game is more or less rigged. Some of it can mimic “self-sabotage” but it is really corporate laziness/indifference? Here are some facts/scenarios to consider;
- Insurance rates change. Period. Sometimes a company can do it once a year…if the regulators cooperate. Certainly every 18 months.
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Review and repeat, It’s a cycle disguised as a tag line
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It was relevant in 2010 and the update in 2015 is similar. Still best to start with
- What is my baseline for coverage
- Why am I reviewing my insurance
- I should review every 18-24 months regardless
To the point though, what if you couldn’t advertise discounts and bigger, what if you couldn’t advertise? The truth is, a rating(price) is far more sophisticated. Offering discounts is nice. Promoting them at this point is just not as relevant as it was a few years ago or longer. Your rate is mostly predetermined based on you and your vehicle.
Well, I have some relevant experience lately and this post from 2010, updated in 2015, is the same advice I followed and still give out. But, along the way there where several missed opportunities to add value to an insurance brand.
- So your car is on its way to the shop or in the shop and you need a rental. Now, my experience with Hertz and Enterprise was as expected; average. Nothing bad nothing worth noting. What would I like to see different?
- There are ALOT of people who cannot or it would hinder them to have to give the $50-$100 hold on their credit card for the rental. This can be an easy fix