Attempted to use some voice to text stuff and it produced some really odd paragraphs. Reinterpreting them a bit below;
- Is your marketing plan simply to produce enough content aka noise, so that one or more algorithms will help people “find” you? I am not sure that, as a strategy, this is much more than hedging your fear of not knowing where the next deal is coming from. Hope is not a strategy, nor is relying on things you do not have control of, like algorithms.
- The family was on a walk on a nice local path. On occasion, you would find benches. In this case, we were a half a mile or so into the walk and there it was, the same bench but covered in advertising. Cool, you sponsored a bench. I like it. But do I need to see your phone number in the middle of the woods? Do you like that you are interrupting people during leisure time? How many people walk with a pen and paper? Oh wait, maybe they’ll take a photo. Exactly, now I might have found a customer who was strolling on a walking path. Might be time to figure our who your customer actually is. Then, decide if you actually want the person who knows nothing more than that they saw(were interrupted by, your advertising.
- Measure yourself against whoever you want. But, falling into the trap of thinking your NPS or JD power score, matched against your industry, matters, think again. If you have a call center, who has THE BEST call center. Period. Maybe you need to be more like Zappos. Saying you are the best call center in an industry not known for service is not a great idea.
- Get back to helping people buy insurance. Sure, Jim Rohn, Harvey McKay, Tom Hopkins, etc. all had very lucrative sales training, motivational, type careers. You might as well. But, on the other hand, while you are producing marketing videos and blogs the industry is suffering, Your brain power and time are diluted away from the problems that need solving.
- Empower the people!! Had a couple of really nice exchanges with call center people lately. But, they inevitably fell flat. Why? Because these wonderfully empathetic people were not empowered to do anything. They simply had to perform their task, their step in the assembly line. Such a shame.