So here is the bigger thought, also known as the cure to the industry that is directly “under your nose” ;  Before doing another white paper or survey or some other silly thing to get press, STOP AND THINK. Ok, now that you have done that go get your auto and home insurance plans.  ****This is geared towards the middle portion of America, the basic “vanilla” risk.  What is that?  You are a simple, easy to classify risk.  Meaning you own 1-3 cars and have one residence.  Simple, straightforward; no rentals, no crazy collections, no motorcylce, atv, etc.

Now, do a review of your plans so you have a baseline.  Now go to TheZebra, Coverhound, Compare.com, etc and see what their baseline is.  Do the same with a couple of directs; State Farm, Liberty Mutual, Esurance.  Do you see it now?  Should be right there, pretty simple.  Paradox of choice at its finest.  Now, you can take this a step further and actually call 2-5 human beings.  KEEP THE FOCUS on the coverage.  Watch what happens.  Now do you see?