Couldn’t help but have this thought after getting an awful solicitation from a local agent.  First the letter had old information for vehicles I have not owned in 5 years.  More important the coverage was not very good.  To my knowledge this is a really solid agent so it kind of makes me wonder if he even knew what he was mailing.

Life is simple, so is marketing; know what you are sending.  Make it useful not just a solicitation.