So I was playing around with on-line quoting and of course had to use Geico. Recently, now about 3 months late I received a well done email. Obviously now part of a drip campaign. This is not remarkable but what was there certainly is.
FANTASTIC. First of all it is a very cool tool. Clean screens, easy to use, etc. But why is this important?
BECAUSE THE COVERAGE THEY OFFER IS NOT AS GOOD AS WHAT YOU DO!
That’s right. I went through it ten times with a variety of combinations and every time I came up with less coverage than what I would offer a similar person. Baffled by this but not surprised. I’ve been replacing Geico policies for years. When not replacing them I am encouraging(sometimes begging) people to please take higher coverage. Most of the time it works. Let me speculate on why;
They think they are saving you money? In theory they might be. In reality, 9 out of 10 times they aren’t. Really. If you could save $50 a year or have $400,000 which would you choose?
“But you don’t need that much coverage…” Prove it. While you are at it go to the store and by me a lotto ticket. Same scenario. Also, if you have not noticed, companies partially base your rates on previous liability limits. Lower limits typically leads to higher rates. Your call.
$250 deductible? $500 deductible? No coverage on a $5000 vehicle? Baffled. When it comes to your comprehensive and collision coverage(also known as physical damage) consider a few things.
1. If your car is safe to drive and presentable would you get that small dent fixed?
2. Ask a body shop how much work $500 actually is? Also ask about $1000. Oh, by the way, the odds of your rate going up for a claim less than a $1000 are as good as over $1000. Basically whatever you collect for the claim you’ll likely pay back over the next 3-5 years.
3. What your car is worth and what it is worth to you may be two different things? Math doesn’t lie.
Just some quick thoughts. Unfortunately the philosophy behind Gecio may be getting more of a life with some of the new “quoting” companies.
One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
Because every time I receive another letter from you I wonder why another tree branch had to die.
Because I wonder why a huge company allows their product to be so diluted by advertising.
Because I wonder about the last time you or I calculated any savings in percentages.
Because I am wondering if there is anyone who can accurately calculate a discount on an insurance policy.
Because I am wondering why, in the age of specialization, personalization and niches you still send to “or Current Resident”
Because I am wondering why, if you are really a good neighbor, you don’t use local printers and mailing operations.
Because I am wondering why you are still using white envelopes when there is science behind using colored envelopes.
Because I am wondering why you use a standard #10 envelope when you can mail one twice the size for the same cost.
Oh, and your copy stinks. Seriously, do any of your agents have enough time to “take a long, hard look at all the possible ways you can save….” Really, if you are still combing through policies you have bigger issues.
But then again you are the largest insurer in the U.S.A. You also have fifteen agents within about ten miles of my home. **That is scary** What do I know. Either way, thanks for reading.
Billy Van Jura
Disclaimer; There is good and bad in everything and advertising/marketing is no exception. We are reminded of this every time we open our inbox, our mailbox, drive around, listen to the radio, watch T.V. etc. I suppose the other side of this is that the lazy, spam like advertising perpetrated by many companies actually makes average advertising look good and good look great.