DISCLOSURE: I do not advertise. Not in the traditional sense at least. I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.
So I was at a zoo this weekend. Washington National Zoo to be exact. Great time, great place. While at one exhibit I noticed this sign;
Really neat exhibit and I am fine with seeing State Farm’s name there. I respect them as a company and think this is a great move. Why would you not want your logo in a happy place where lots of families are. Especially since families are a huge piece of your customer base. But then again you see State Farm almost everywhere. They probably have customers in every physical space that they put their name.