Passion.  If it is passion with purpose even better.  See this gives me energy, the influence of these things and the subsequent ideas and inspiration that comes from them is a piece of my why.

When it finally came time to find something new and start my own firm the search for how I would do it began.  Somewhere along the line I caught this article in Mens Journal.  Shortly there after I did some more research and read this piece  and was even more hooked.  I now had some more ideas thanks to Yvon Chouinard.   Then I sat and watched 180 South , in my case this was one of those movies that was on in the background and quickly grabbed me.  These stories as well as some more positive influence from Clif and Gary Erickson helped me decide that one of the first steps of my company would be that a piece of the foundation would include 1% for the Planet .