Believe it or not saving $150 is, more times than not, better.   Yesterday I had a morning and an afternoon appointment. In the morning the person saved $600 by improving her auto and home coverage and switching companies.  In the afternoon a different woman was  ready to save $150 by making a similar switch.  So is one better?

Yes, I much prefer the $150.  I was able to improve coverage and lower this persons rate as well.  The difference here is her rate was really pretty competitive which I much prefer to see.  So despite all the commercials, letters and other advertisements bragging about saving $480 or more this just means you did not switch your insurance soon enough and likely missed a change in rates.  So in summary, review your policies every year to avoid a large shift.

Happily I managed to watch a fair amount of football over the last 4 days or so.  Sadly I was inundated with silly commercial after commercial from a handful of insurance companies.  Here are these huge companies with a massive audience, that they temporarily bought, yet they can only pander to your need for humor and entertainment.

As much as I appreciate Mr. Mayhem from a marketing perspective none of it is backed up by facts.  Stop saying “…this might not be covered.”  Most of the situations you present are very basic occurences and this is a futile attempt at creating fear.  At least put something in the fine print.

Insurance is part of a smart financial plan.  Even though in many cases you are required to buy it smart people buy it because it is pennies buying dollars.  Leave the silly commercials and start actually helping your customers and potential customers.  If you are that good maybe you do not even need to advertise.  Maybe you rely on great service and word of mouth.  Just a thought.