I hope this finds you doing well. It’s been a bit and I know things can be tough for some of us. Safe to say it could be more challenging now than when you started in the business. Honestly, if there was an insurance police this would be something they would want to know about, but since there is not I’ll just write this note to you.
So I was playing around with on-line quoting and of course had to use Geico. Recently, now about 3 months late I received a well done email. Obviously now part of a drip campaign. This is not remarkable but what was there certainly is.
FANTASTIC. First of all it is a very cool tool. Clean screens, easy to use, etc. But why is this important?
BECAUSE THE COVERAGE THEY OFFER IS NOT AS GOOD AS WHAT YOU DO!
One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
- Because every time I receive another letter from you I wonder why another tree branch had to die.
- Because I wonder why a huge company allows their product to be so diluted by advertising.
So it is time to take my own advice again. With renewals for auto and home insurance pending I decided to do some shopping. I’ve definitely written about what to do when your rate goes up but this time I did things a little different.
START; Unfortunately my home is basically unmovable, two claims in less than five years. So I look at what the rate will be without a multi-policy discount. But wait, it gets a little worse. I had a stretch in 2012 and early 2013 with three tickets. Not good. But, on a plus side, my wife’s two claims are now over five years old so they fall off.
Well Glass coverage, as it is commonly called, comes with your comprehensive coverage. Pretty common here in New York and to be honest, I have no idea why you would want to have comprehensive coverage and not glass coverage. Really, it comes down to a math equation. Average new windshield cost is $200+ mine just cost my insurance company $341.22. My comprehensive coverage is about $100 a year. Not a bad gig for me nor is it a bad idea for most people. Honestly could be the best value in all of insurance, also the most used. Goes right there with your Towing and Labor coverage.
With several hundred companies offering auto and home insurance in the U.S. you would think a bit more variety would exist. The reality is that the majority of them are after the same demographic; good to great credit, home ownership, college educated, multiple cars. Then there is everybody else. With a constant turn over of actuaries and heads of underwriting everybody else inevitably can get luck and fit into a preferred companies model. Generally due to a fluke in the sophistication of underwriting. But the reality is still that there are only three prices available to the public and YOU choose your price.
So the other morning I was shaving and cut my chin a bit. Somehow these tiny cuts bleed profusely and with about an hour before I had to leave I had to do something. So I apply some cream so it will clot a bit and then apply the first band aid I could find. It was clear and way bigger than what I needed but it worked. It had the little bit of gauze that all band aids have and after a short time the bleeding stopped. Now our upstairs cabinet was not quite like this;
An awesome advertising company that happens to sell insurance. Every week of the year your mailbox is likely infiltrated by a mailing from Geico. Not always a letter, sometimes just an insert in something else but they are there. The message is always the same ” How much could you save on your car insurance?” They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it. This is based on them recently being ranked the #2 car insurer in the United States.
Woke up early and was immediately thinking about one of my last conversations yesterday. Let’s start with some math;
If you spend $1000 and in return I lower the cost of something by about $3000 what could you consider your return on investment(roi)? $2000 not bad. Not bad at all.
So in the first year of this new product you saved $2000 by spending $1000. Now in the second year(assuming current numbers stay the same) you actually save $3000 since you do not spend the $1000 again. So you have now made $5000 by investing $1000. 500% return.
So like a lot of people, a phone book shows up in a plastic bag in my driveway. Seems like it happens a couple of times each year. For whatever reason this weekend I decided to open the bag. Yes, it is smaller than I remembered. It is also apparently very eco-friendly addition produced by Hibu .
Now, I am sure somebody keeps them and uses it a few times a year. My household does not, fortunately today is garbage day so it is now in the recycle bin. I did learn about www.yellowpagesoptout.com and have now opted out of the three available books. Now what?