So I was in a moment of frustration and tweeted this out;

if @Zappos_Hsieh @amazon & @IBMWatson should produce an offspring So I can have #insurance company of my dreams #bigdata #fintech

And I meant it.  Let me elaborate.  I read Tony Hsieh’s Delivering Happiness and really, really, enjoyed it.  I also realized that many of the things they were doing, I already was successfully using as well.  People really liked being treated good.  They liked the lack of pressure.  They liked the random but thoughtful gifts.  Honestly, I have never even ordered from them and my wife has only used them a couple of times.  But the fact is we really like them and if they had the products we needed we would buy from them.