Find your customers and support them back

DISCLOSURE: I do not advertise.  Not in the traditional sense at least.  I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.

So I was at a zoo this weekend.  Washington National Zoo to be exact.  Great time, great place.  While at one exhibit I noticed this sign;

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Really neat exhibit and I am fine with seeing State Farm’s name there.  I respect them as a company and think this is a great move.  Why would you not want your logo in a happy place where lots of families are.  Especially since families are a huge piece of your customer base.  But then again you see State Farm almost everywhere.  They probably have customers in every physical space that they put their name.

Two quick lessons from a cashier and a barber

Interesting day last week. Had a few minutes before a meeting so I stopped into Office Depot to buy some markers .  No big deal, like a $5 purchase and at 9:00 in the morning there is no one there. Then Bobbi and I met at the register.  I really like that Office Depot will e-mail me my receipt; 1 less piece of paper, easier for tracking.  Today Bobbi decided he wanted to make the decision for me and pressed “print receipt” .  I said Bobbi why did you do that he said he was moving things along.  At this point there were 8 or so employees in the store and 1 customer, none of which were on line with me.