Genuine vs. the Algorithm

Marketing should supplement and promote genuine value not disguise the lack of.

Right now it seems that way, but somewhere in my reading and listening, I again heard what I already have known for a while now; You do not need to adapt to AI, and similar data ideas, but the agents/brokers/companies that do will survive and thrive and those that don’t, won’t.

So combine that with the following things stuck in my head from various reading and listening;

  • Sending out a birthday card is awesome and there are services that do this
  • Who is killing it on YouTube?

Just keep in touch

In the last week, a customer left, no news there, but I have donated to a fundraiser they did and do sort of know them. Yesterday, another customer came in with a gift for me and one of our team.  Actually very tasty olive oil.  The first one checks more “boxes” that most companies look for and spent at least twice as much with us.  The second spends half the amount of money and doesn’t “fit” common profiles of what a company wants.  Below was written May 2014 and has only been updated thanks to Grammarly.

Took weeks of jabs and then a wonderful right hook

And actually the right hook was delivered by Seth Godin.  Having read Thank You Economy and Crush It I knew I would enjoy Gary’s latest but for some reason I kept delaying.  See I am attempting to consume all I can on-line but like a few other authors who bring great value to me it was time for me to do a little something in return.  Actually three copies were bought; 1 for me, 1 for Holly and 1 for a new potential partner.  With my copy read and highlighted it will now go to a potential new hire so I can speed up there learning curve.  So the review;