Fulfilling a contract, earning votes, re-election

My thoughts are a bit, but not much, different as it pertains to our crazy system of elections 

Most of my commute is littered with silly yard signs promoting various candidates as is my mailbox.  Although I watch shows, I do not watch cable T.V. or listen to the radio so I avoid that noise.

Metaphor and simile’s; I suppose the deeper one gets into a subject(insurance), and wants to help people understand it, the more similes and metaphors you can use.  Although insurance is a bit dirty, it is unfair to compare it to politics since that is much dirtier…sort of.  But where does it make sense?

Convenience, a bad compliment

So apparently I was buying a lot in September of 2012 and just had to write about it  http://theinsurancebill.com/?p=202

If you are a broker, people leave.  Period.  No one is 100% for more than a year or two.  People die, people move, people get rid of cars and homes, etc.  To think you can keep your policy count and customer count growing is a better goal than keeping 100% of your customers.  Often they leave without warning.  This hurts, sometimes.  But, most of us maintain customers because the effort to switch doesn’t match either

  1. The possible savings

Timing is important

Sat in on a webinar a week or so ago.  The title of it intrigued me since I could not figure out why it was setting such a low expectation for a certain metric.  Then I gave them an hour of my life and they basically explained why.

Some people don’t think big enough  

Kind of reinforced me to not pay much attention to consultants who are paid for time not necessarily results.  Anyhow, Lots of goofy ideas where talked about but two stood out;

  1. The times you should be cross selling a current customer/client

Never end the referral loop

Here is what referrals would look like if they were a “symbol”;

Thanks Charles Petzold

Pretty simple, where the intersection takes place is the referral/sharing moment.  The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another  referral.  Reality is in perfection it is more like this;

thanks Etsy person.

A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place.  If at some point you choose to cut the loop you hinder the ability to give and  subsequently receive referrals in the future.  Why would you want to do that?  No idea.