Timing is important

Sat in on a webinar a week or so ago.  The title of it intrigued me since I could not figure out why it was setting such a low expectation for a certain metric.  Then I gave them an hour of my life and they basically explained why.

Some people don’t think big enough  

Kind of reinforced me to not pay much attention to consultants who are paid for time not necessarily results.  Anyhow, Lots of goofy ideas where talked about but two stood out;

  1. The times you should be cross selling a current customer/client

Never end the referral loop

Here is what referrals would look like if they were a “symbol”;

Thanks Charles Petzold

Pretty simple, where the intersection takes place is the referral/sharing moment.  The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another  referral.  Reality is in perfection it is more like this;

thanks Etsy person.

A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place.  If at some point you choose to cut the loop you hinder the ability to give and  subsequently receive referrals in the future.  Why would you want to do that?  No idea.