Want more revenue? More market share? Shrink the available pie

First draft, part 1 of about 12

**Written for my counterparts who consider themselves Independent Agents and Insurance Brokers***

So I regularly read a publication called Rough Notes.  Kind of interesting, some value each month.  They do a pretty neat thing each month, they publish a brief article from a much older issue.  The one that caught my attention was titled “Producing New Business to Balance Cancellations” It’s a topic that I have been working on for over three years.  Fascinating one to me and actually I have my own soluton.  More on that later.

Appreciate your agent…if

Yes I believe the agent, me, works for you, the customer.  This is no different than any time you are spending money on a product or service.  This relationship tends to go better if you appreciate the person providing the product or service.  How do you do this?

UPDATE 5/19/2015

How do you “appreciate”‘ the person you are paying for a service?

  1. Give them a chance to work for you.
  2. Rather than carrying over the poor previous experience you may have had give your potential new agent the chance to shine without thinking he or she is as bad as the last one.