Sat in on a webinar a week or so ago. The title of it intrigued me since I could not figure out why it was setting such a low expectation for a certain metric. Then I gave them an hour of my life and they basically explained why.
Some people don’t think big enough
Kind of reinforced me to not pay much attention to consultants who are paid for time not necessarily results. Anyhow, Lots of goofy ideas where talked about but two stood out;
The times you should be cross selling a current customer/client
Here is what referrals would look like if they were a “symbol”;
Thanks Charles Petzold
Pretty simple, where the intersection takes place is the referral/sharing moment. The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another referral. Reality is in perfection it is more like this;
thanks Etsy person.
A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place. If at some point you choose to cut the loop you hinder the ability to give and subsequently receive referrals in the future. Why would you want to do that? No idea.
I was at a light behind a car with a big sticker announcing that they were an Alum of New York University. Pretty regular, unremarkable thing to see. But I am wondering, what does and what should someone be looking for when you look at a college?
My initial thought is check in with the alumni office first with the career/guidance office a close second or even in a tie for first. Even if you do not know what you want to study the reality is these two places could be the best tools any college has to offer. I appreciate the fact that the name on some pieces of paper carriers more prestige than others but the reality is it is a piece of paper. You can read all the books you want but if you do not do anything with the information it isn’t really knowledge.
I suggest always starting from a genuine position. Preferably a position that makes you want to help others and be a solid resource for everyone you know.
So over the last several years I have taught myself a lot about LinkedIn. It started about four years ago as a way to make sure I am keeping in touch with people. It has grown into a very useful tool for not only keeping a rolodex somewhat organized but also has allowed me to become more valuable for the people I value. The following is a little experiment I had done once before and just did again. It worked well the first time, I learned some lessons and here you go;
How many people do you spend money with that spend money with you?
How often do you CHOOSE to spend locally when an Internet or national chain option are available?
Now I am by no means perfect but I take the fact that I am a local business very seriously. I have a massive amount of gratitude for those people that choose to spend money with me and therefore enhance the lives of my family. So what else can I do? Well for me it comes down to a couple of basic things;
If you have resources why wouldn’t you share them?
**Going off topic, will be going a bit personal and not talking much insurance**
So it has been the worst four week stretch in my life. Started with the sudden death of my older brother followed by four weeks of floundering about. I am finding that the floundering about, trying to get back to full speed part to be especially annoying and difficult. Normally there is an article, book or mindset I can apply but none of what I know seems to be working. Either way, you must keep moving forward.