With several hundred companies offering auto and home insurance in the U.S. you would think a bit more variety would exist. The reality is that the majority of them are after the same demographic; good to great credit, home ownership, college educated, multiple cars. Then there is everybody else. With a constant turn over of actuaries and heads of underwriting everybody else inevitably can get luck and fit into a preferred companies model. Generally due to a fluke in the sophistication of underwriting. But the reality is still that there are only three prices available to the public and YOU choose your price.
Not to far removed from election season and now with other elections and votes pending soon I cannot help but think about how amateurish campaigns can be. Reality is it is pretty sad. Everyone operates from a reactive position and goes right for the “jugular” with something like public safety. Rarely with any facts in hand. Even rarer with actually actionable steps to fix the base of the problem from the past. Instead they take the easy road, strike up some fear, attack an opponent and just like that you have some politics.
And actually the right hook was delivered by Seth Godin. Having read Thank You Economy and Crush It I knew I would enjoy Gary’s latest but for some reason I kept delaying. See I am attempting to consume all I can on-line but like a few other authors who bring great value to me it was time for me to do a little something in return. Actually three copies were bought; 1 for me, 1 for Holly and 1 for a new potential partner. With my copy read and highlighted it will now go to a potential new hire so I can speed up there learning curve. So the review;
Want to change the discussion from Price to value? STOP ADVERTISING PRICE. Advertising on price is the easy way. It is basically telling the consumer we are a commodity and can not come up with anything original that might bring some value to your life.
Want some evidence? Follow your mail for a month and count the generic garbage being put in front of you that thinks your only concern is price. Even worse , I received the same exact awful letter from four different State Farm agents. Not only is it an awful, demeaning marketing piece but why does State Farm allow there agents to cannibalize each other?
Random thoughts that are resulting from watching a friend try and sell her home.
Started off good, Realtor helped them buy this home around 8 years ago and kept in touch. Then, when approached gave some solid ideas on little things to improve the home. So you have a homeowner doing the right things and now the house is on the market. Now you also have 5 houses for sale in your neighborhood and yours only shows up when specifically searching for your address.
So your first listing that shows up only has one bad photo, FIX THIS.
So two of the articles I read over the last few days were about market conditions in Insurance and Real Estate. Trying to stay up on what is going on around me I read them both and was equally disappointed with the generalizations and ignorance that both had. In a lot of my reading there are articles geared towards consumers, some towards agents/brokers and some towards company employees. These must have been towards company employees who have no idea what is actually happening or agents/brokers who love to complain.