Stumbling through any amount of commercials can be entertaining and also very revealing. Many times entertainment takes precedent over information. Actually more times than not things are done to get your attention in the hopes that you will provide some attention/dollars to their product.
I have harped on insurance discounts for a while, bottom line is any list of discounts you can provide does not out do your characteristics. Your credit score, education, residence and marital status mean way more than all the discounts. But talking about this, the facts, is not appealing so we disguise it with discounts. Same thing with food.
How many people do you spend money with that spend money with you?
How often do you CHOOSE to spend locally when an Internet or national chain option are available?
Now I am by no means perfect but I take the fact that I am a local business very seriously. I have a massive amount of gratitude for those people that choose to spend money with me and therefore enhance the lives of my family. So what else can I do? Well for me it comes down to a couple of basic things;
If you have resources why wouldn’t you share them?
Seriously, that is what it cost when I went to visit my grandmother at the hospital. That is awful, I have paid less to go to professional sporting events. $8 can provide adequate nutrition for at least 1 person if not 2 for a day but instead it bought me a parking spot for 1 hour. There is more than enough evidence that it is the presence of loved ones that truly enables healing yet they make it difficult. So let’s dive a little deeper;
Most people will immediately think it is the company. The company sets the rates and the underwriting standards that you accepted when you signed your contract with them. The company determines which of yourtickets, accidents and claims will have an impact on your rate and for how long. ** Despite what you may have heard corporations are not people and cannot get tickets or have accidents or claims**
It might be. It might also be the most under used and least asked about.
If you are between the ages of 16 and 25 your lack of time on this planet is a reason why you spend more on insurance. BUT what if you pay attention? Maybe you start on your parents policy and make sure they have solid coverage so when it is time to switch you are in a better position. Then, typically after three years of being licensed, it is time to shop. Now just stay on top of things because you get a little older you can likely improve your rate, assuming a clean to fairly clean record.
Want to change the discussion from Price to value? STOP ADVERTISING PRICE. Advertising on price is the easy way. It is basically telling the consumer we are a commodity and can not come up with anything original that might bring some value to your life.
Want some evidence? Follow your mail for a month and count the generic garbage being put in front of you that thinks your only concern is price. Even worse , I received the same exact awful letter from four different State Farm agents. Not only is it an awful, demeaning marketing piece but why does State Farm allow there agents to cannibalize each other?
Random thoughts that are resulting from watching a friend try and sell her home.
Started off good, Realtor helped them buy this home around 8 years ago and kept in touch. Then, when approached gave some solid ideas on little things to improve the home. So you have a homeowner doing the right things and now the house is on the market. Now you also have 5 houses for sale in your neighborhood and yours only shows up when specifically searching for your address.
So your first listing that shows up only has one bad photo, FIX THIS.
Yes, it is on going and no I am not perfect. The thing is I keep trying and will continue to keep trying to stay far above that line. Once a week or so an experience or lack there of sets me off and just makes me wonder. This is not to say I expect to change the world it is instead to say I will not sit idle while mediocrity tries to infiltrate my world.