An awesome advertising company that happens to sell insurance. Every week of the year your mailbox is likely infiltrated by a mailing from Geico. Not always a letter, sometimes just an insert in something else but they are there. The message is always the same ” How much could you save on your car insurance?” They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it. This is based on them recently being ranked the #2 car insurer in the United States.
1. We want to be the largest in america…. WHO CARES my guess is your policyholders don’t.
2. We can save you $480 or 15% or an average of … WHO CARES reality is saving that amount of money just means something was wrong.
3. Rates go up due to inflation…MOSTLY CRAP rates go up to keep the bottom line healthy. If people knew how much money was floating around in insurance they would go bonkers
4. Discount double check, in good hands, join the nation, like a good neighbor…SLOGANS are for the company not for you. Sooner the companies put more resources into helping their policyholders and less into marketing the sooner you will see insurance improve.
So in the iconic sales based movie Glengarry Glen Ross the scene emphasizing “Always be closing” stands out as a signature moment;
Although the scene itself(**Some language, not for everyone) is brief the message it portrays decades of sales attitude. Good for the rest of us that those decades are over and people much prefer to buy then be sold.
Then, of course, there is this;
About all this line, made famous here **some language** Coffee in my world is for OPENING.
Opening ideas for further development
A rate $600 higher than the market will bear. Such a shame. I have been told that if an insurance company has a customer with no claims they become profitable within about three years. Based on this it is safe to say a customer of 62 years has earned your company some money, yet you let them go. Kind of like the goofy T.V. or movie scenario where the employee of 30 years gets a cheap watch and a certificate of appreciation.
In your own world be sure that loyalty goes both ways. Loyalty is earned and should not be given. If you vote with your dollars you will likely not have this happen to you.
Just read this by Seth Godin; The Perfect Crime a very similar thing actually occurs in Insurance. Thanks for the idea Seth.
I cannot factually speak on any of the lobbying or NAACP points. Instead here is what I do know.
None of the insurance advertising you see actually shows you how to be a better consumer in the long term. The companies only concern is on switching your insurance this year which, since the cost to acquire customers is high, is pretty stupid. It takes several years to turn a profit on any individual, why would you only advertise for this year? Because you are conditioning the masses.
Are you terrestrial radio? So for 9 years it was me and my xm radio. Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful. So what is a guy to do? Well as fate would have it my receiver stopped working in the car. So now it is me and a binder full of Success magazine cd’s and pandora through my phone.
And it actually happened twice in the last week. Now the first one was expected, when one person marries another or moves in with another generally one agent gets tossed out. Aw well, it happens. Part of the business I suppose but still stings a bit.
The other was a little bit of surprise but should have seen it coming. See on occasion the value that you perceive that you provide is not nearly the same to two different people. Similar to above or as I sometimes like to say “It’s whatever.” Similar to many athletes you have bad moments, the quicker you shake them off the better.
I say this a couple of times a week. When it comes to insurance there are two specific times that this is a popular phrase; claims and loyalty.
With claims, I am asked “but will my rate go up?” Odds are pretty good but it is not certain that your rate goes up if you file a claim. I have seen plenty of awful driving records but since they have not had their records reviewed by the current company the rate is solid. That doesn’t mean rates do not go up with claims, it just means that you have somehow avoided having your record looked at. Also find it amusing to watch Nationwide and Allstate advertise “diminishing deductibles.” Seriously, most people do not have claims. The most common claim is an auto insurance glass claim and that already has no deductible. In my opinion you are better off holding on to to your money.
Birchyard hires Holly Maserjian
New hire enhances productivity
Wappingers Falls N.Y. (June 3, 2013)-Birchyard is excited to announce its recent hire of Holly Maserjian. She will join the Birchyard team as an aspiring insurance agent. Within this role, Maserrjian will brainstorm strategies and guide each client through the insurance process. New to the insurance world, Maserjian is determined to take on the challenge.
“Holly will enhance the company’s ability to keep up with the demand for the customized solutions.” Billy Van Jura, founder of Birchyard, said. “She provides more resources for our existing clients.”
Let’s face it if you are in insurance renters insurance is a “throw away” kind of policy. Doesn’t cost much therefore many agents do not like to spend time on it. Some of us happen to love it. Because it is so inexpensive it should become more like a “Well it is so inexpensive why wouldn’t you…” And that is almost exactly right. It is also a really great thing to do for you and your landlord.