My thoughts are a bit, but not much, different as it pertains to our crazy system of elections
Most of my commute is littered with silly yard signs promoting various candidates as is my mailbox. Although I watch shows, I do not watch cable T.V. or listen to the radio so I avoid that noise.
Metaphor and simile’s; I suppose the deeper one gets into a subject(insurance), and wants to help people understand it, the more similes and metaphors you can use. Although insurance is a bit dirty, it is unfair to compare it to politics since that is much dirtier…sort of. But where does it make sense?
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Fulfilling a contract, earning votes, re-election
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This was the basis for two postcards I had done in 2012. I liked them, still do. I like most things that hold up over time and the things on here do.
Then the next blurb I wrote was called “What does your agent have” this is a post I can probably write weekly if not every other week. The same format of a solicitation keeps coming.
In my opinion, and there is a bit of data to support this, mailing campaigns still work. Period. We have done several this year and they have all produced several results. Why?
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Marketing pieces are valid….just not yours
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Today’s idea comes from a silly, boring post in 2011 Although it was a short, almost lay, post, the message is correct and overlooked. I’m guilty as charged.
But how do you find ” an average savings of $432….” when reviewing auto insurance. Well, the game is more or less rigged. Some of it can mimic “self-sabotage” but it is really corporate laziness/indifference? Here are some facts/scenarios to consider;
- Insurance rates change. Period. Sometimes a company can do it once a year…if the regulators cooperate. Certainly every 18 months.
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Review and repeat, It’s a cycle disguised as a tag line
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Circa October 2010, none of these really need/deserve a full reboot and it looks like I made slight updates in May 2015
Post 1 Post 2 Post 3 Post 4
First, let us take a moment to thank Grammarly. Like you, I’m busy and miss things. Old posts had lots of silly, mostly lazy, mistakes.
Your updated disclaimer; I value time more than I did in October 2010 and, as my available time seems to diminish and priorities shift, even more than in May of 2015. What does this mean? Well, I am not sure that I held back then and the only stuff I hold back now is proprietary stuff. Even that is shared with certain audiences.
But really, I call them Friends and Acquaintances;
“There are no strangers here, only friends you haven’t met yet” William Butler Yeats
A bit deep on Friends from 2015 coincides with a training session with some pieces that are a bit off
I’ve never quite fully understood the philosophy of “A, B and C customers….” In the sense that I completely understand what is being said; focus your time on energy to produce a better outcome. Great. But, on the other hand, when you see in insurance today can partially be attributed to widespread use of this kind of attitude.
Apparently, I forgot to hit publish in September 2013
Enough already, so sad that industry publications continue to write articles about direct writers (state farm, allstate, geico, liberty mutual, etc.) and how the independent agents are competing against them. Are you really? Maybe it is time for a solid look in the mirror. While you are at it maybe you look at your business plan as well.
Some things to consider;
1. Do you really want their customers? I like leftovers but my wife is a great chef. Her leftovers are the only one’s I eat, I’m not interested in anyone else’s. The lesson, focus on what you want instead of what they do not want.
So apparently I was buying a lot in September of 2012 and just had to write about it http://theinsurancebill.com/?p=202
If you are a broker, people leave. Period. No one is 100% for more than a year or two. People die, people move, people get rid of cars and homes, etc. To think you can keep your policy count and customer count growing is a better goal than keeping 100% of your customers. Often they leave without warning. This hurts, sometimes. But, most of us maintain customers because the effort to switch doesn’t match either
- The possible savings
Really should have been a better title in 2012 but the concept is still there, the idea is just expanded on http://theinsurancebill.com/?p=202
An adjustment I made, likely starting in 2013 was to try and get as much as you reasonable can get out of the time you are using. The key, as I learned, was to be reasonable.
I’ll 100% not get crazy over a few dollars or percentage difference in price if I save time. Time is the most critical piece. But, as time really tightens up it is even more critical to choose activities where I get more out of the transaction.
The big difference between this in 2012 and today is the level is higher
Don’t sell me……….Help me buy
I’m not about to say “selling is dead” or something silly like that. What I am saying is being a resource beats being a salesperson. Do you know things that can help the person buy today? YOU BETTER. How about so things look better in 6,12, 18 months and beyond? I REALLY HOPE SO. Are you willing to let them go now because your sale today actually doesn’t help the person you are taking money from? YES
Period. Full Stop. “buying is the new black” or whatever clever line you can insert. The original post is here http://theinsurancebill.com/?p=197
You can insert your own example of my microwave/hood combo. This week it was a charitable thing that has yet to put an easy PayPal link on their website. I’m not against paying you, but I need a way to do it and YOU NEED TO ASK.
It has been six years and I have yet to hear anyone say ” Please sell me insurance…” yet unfortunately many are still trying to do it, still. Sad, but on the other hand, those of us that are helping people buy are likely as busy as us.