Buying vs Shopping II

A little longer but a slightly updated version of  http://theinsurancebill.com/?p=194

Was getting “ranty” so paused.

When paying attention to #insurtech things I have a basic thought process.  Essentially looking at how I can apply it to our customers and then scale.  Second is can it hit the three silos of sales/marketing, underwriting, claims.  It is a “buying process at that point.  I’ve already made up much of my mind on what I am looking for…at least currently.