What do you look for in a college?

I was at a light behind a car with a big sticker announcing that they were an Alum of New York University.  Pretty regular, unremarkable thing to see.  But I am wondering, what does and what should someone be looking for when you look at a college?

My initial thought is check in with the alumni office first with the career/guidance office a close second or even in a tie for first.   Even if you do not know what you want to study the reality is these two places could be the best tools any college has to offer.  I appreciate the fact that the name on some pieces of paper carriers more prestige than others but the reality is it is a piece of paper.  You can read all the books you want but if you do not do anything with the information it isn’t really knowledge.