One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
Because every time I receive another letter from you I wonder why another tree branch had to die.
Because I wonder why a huge company allows their product to be so diluted by advertising.
**Written for my counterparts who consider themselves Independent Agents and Insurance Brokers***
So I regularly read a publication called Rough Notes. Kind of interesting, some value each month. They do a pretty neat thing each month, they publish a brief article from a much older issue. The one that caught my attention was titled “Producing New Business to Balance Cancellations” It’s a topic that I have been working on for over three years. Fascinating one to me and actually I have my own soluton. More on that later.
An awesome advertising company that happens to sell insurance. Every week of the year your mailbox is likely infiltrated by a mailing from Geico. Not always a letter, sometimes just an insert in something else but they are there. The message is always the same ” How much could you save on your car insurance?” They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it. This is based on them recently being ranked the #2 car insurer in the United States.
A rate $600 higher than the market will bear. Such a shame. I have been told that if an insurance company has a customer with no claims they become profitable within about three years. Based on this it is safe to say a customer of 62 years has earned your company some money, yet you let them go. Kind of like the goofy T.V. or movie scenario where the employee of 30 years gets a cheap watch and a certificate of appreciation.
In your own world be sure that loyalty goes both ways. Loyalty is earned and should not be given. If you vote with your dollars you will likely not have this happen to you.
I really value time and may have an unfair advantage and/or extra motivation in this category
So I thought I was done when I wrote this letter to Enterprise yesterday. Then minutes after writing it Enterprise called and said they should not have given me the car I had, could I please swap it out. I replied to this message at about 10:00 a.m. We agreed they had a comparable car **honestly the Ford Fusion may be fancier than the Chrysler 200 but it is not an upgrade** and we agreed that we can exchange cars at 1:00 at my home. Simple enough, mistake happened, I said no problem I would be happy to help and went about my day.
I had an unfortunate moment last Thursday when my car was struck by another one. Now that I have had some time to relax and think I thought I would right you a letter. I believe that if you are going to hand out feedback you need to be willing to share good and bad. DISCLAIMER, I have been haphazardly recommending you for about ten years since a previous employer had arrangements with you. Shame on me.