One of my favorite questions for sure. I’m continually stuck on the notion that you/we should strive to be worth sharing. If you are good enough. If the mission is strong enough. If the offering is good enough, it will be shared. Period.
Advertising itself has been ruined by advertisers. It’s diluted down to a nuisance, an annoyance, worth ignoring than paying attention to, valueless, etc. Had some time on Saturday, more accurately, kids were out being kids and the project I am working on needed more time and not that much thought so it was movies in the background as well as a college football game.
I say this a couple of times a week. When it comes to insurance there are two specific times that this is a popular phrase; claims and loyalty.
With claims, I am asked “but will my rate go up?” Odds are pretty good but it is not certain that your rate goes up if you file a claim. I have seen plenty of awful driving records but since they have not had their records reviewed by the current company the rate is solid. That doesn’t mean rates do not go up with claims, it just means that you have somehow avoided having your record looked at. Also find it amusing to watch Nationwide and Allstate advertise “diminishing deductibles.” Seriously, most people do not have claims. The most common claim is an auto insurance glass claim and that already has no deductible. In my opinion you are better off holding on to to your money.