Price versus value

Want to change the discussion from Price to value?  STOP ADVERTISING PRICE.  Advertising on price is the easy way.  It is basically telling the consumer we are a commodity and can not come up with anything original that might bring some value to your life.

Want some evidence?  Follow your mail for a month and count the generic garbage being put in front of you that thinks your only concern is price. Even worse , I received the same exact awful letter from four different State Farm agents.  Not only is it an awful, demeaning marketing piece but why does State Farm allow there agents to cannibalize each other?

Real estate, the internet and some random ideas to use

Random thoughts that are resulting from watching a friend try and sell her  home.

Started off good, Realtor helped them buy this home around 8 years ago and kept in touch.  Then, when approached gave some solid ideas on little things to improve the home.  So you have a homeowner doing the right things and now the house is on the market.  Now you also have 5 houses for sale in your neighborhood and yours only shows up when specifically searching for your address.

So your first listing that shows up only has one bad photo, FIX THIS.

Do you really need a billboard if you are so good?

So I was driving down a pretty well trafficked road that I use pretty regularly.  The difference is that yesterday I noticed two large billboards for Geico.  Now this is a company whose rates, service, website, etc. are supposedly excellent.

Discounts or advertising

Enough already with “…with discounts up to 40%” or “..15mintues can save you…”  or ” the more policies you have the more discounts…”

  • Is it really a discount if your base rate is too high, to begin with? 
  • Is it really a discount if you have to purchase a policy you don’t already have to get it? 
  • Would you only give your accountant, doctor, lawyer or even your mechanic only 15 minutes to review something that can affect you, your family, your livelihood and your wallet?