An awesome advertising company that happens to sell insurance. Every week of the year your mailbox is likely infiltrated by a mailing from Geico. Not always a letter, sometimes just an insert in something else but they are there. The message is always the same ” How much could you save on your car insurance?” They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it. This is based on them recently being ranked the #2 car insurer in the United States.
Not to far removed from election season and now with other elections and votes pending soon I cannot help but think about how amateurish campaigns can be. Reality is it is pretty sad. Everyone operates from a reactive position and goes right for the “jugular” with something like public safety. Rarely with any facts in hand. Even rarer with actually actionable steps to fix the base of the problem from the past. Instead they take the easy road, strike up some fear, attack an opponent and just like that you have some politics.
I get it I know they are expressions but please use some caution. How about ” he/she knows a lot of people”? Makes more sense than saying everybody from a grammatical standpoint it is also more more logical.
How about the word “know” do you really know someone? My guess is you maybe getting to know someone or have a good sense of who the person is. When you know someone my guess is you need to think to yourself; Do I know them to the point that I will point my name next to theirs and refer them? Not that you need to stand by their work, things happen. But what I mean is if you really “know” someone you should be willing to share them with others and be willing to risk a piece of your reputation when referring them.
Woke up early and was immediately thinking about one of my last conversations yesterday. Let’s start with some math;
If you spend $1000 and in return I lower the cost of something by about $3000 what could you consider your return on investment(roi)? $2000 not bad. Not bad at all.
So in the first year of this new product you saved $2000 by spending $1000. Now in the second year(assuming current numbers stay the same) you actually save $3000 since you do not spend the $1000 again. So you have now made $5000 by investing $1000. 500% return.
1. We want to be the largest in america…. WHO CARES my guess is your policyholders don’t.
2. We can save you $480 or 15% or an average of … WHO CARES reality is saving that amount of money just means something was wrong.
3. Rates go up due to inflation…MOSTLY CRAP rates go up to keep the bottom line healthy. If people knew how much money was floating around in insurance they would go bonkers
4. Discount double check, in good hands, join the nation, like a good neighbor…SLOGANS are for the company not for you. Sooner the companies put more resources into helping their policyholders and less into marketing the sooner you will see insurance improve.
When will insurance companies actually step up and make a difference?
My guess is when the public steps up and demands it. A pig in a blanket, the same pig using an app to do car changes when it should be engaging with the people around it. A goofball called mayhem? Jobu(major league reference) doing voice overs for people getting bonus checks. Seriously would you cut a branch down over your neighbors car. And it keeps going.
You would think it would still be common I mean we are all good solid, human beings right? Well of course we are, except from time to time we just do not act like it. Call it whatever you want;
The Golden rule; treat others the way you want to be treated
I’ve also heard of the
Platinum rule; Treat others the way they want to be treated
Either way just be nice.
Share good feedback as often or preferably more often than you provide bad.
And actually the right hook was delivered by Seth Godin. Having read Thank You Economy and Crush It I knew I would enjoy Gary’s latest but for some reason I kept delaying. See I am attempting to consume all I can on-line but like a few other authors who bring great value to me it was time for me to do a little something in return. Actually three copies were bought; 1 for me, 1 for Holly and 1 for a new potential partner. With my copy read and highlighted it will now go to a potential new hire so I can speed up there learning curve. So the review;
Generally a conversation starts with ” wow I got my renewal and the rate is up…” followed by them explaining how they looked at last years policy and are now not happy. How about this, if you are going to raise the rates you must put last years rate right next to the new one. Followed by a sentence like;
” We raised our rates due to a tough year, sorry.”
” Your rate is up because we ran your motor vehicle report. Please drive more responsibly.”
So on the 11th day of the 11th month I have just finished 11 years in insurance. Like most 11 year stretches there is a lot that has been learned. But what stands out? Well more then 11 things but I’ll pick 11 anyhow.
1. Reserve your loyalty for people not companies. Although my first 8.5 was with one company, my last 2.5 have confirmed this statement. You are a policyholder and they all like you as long as you are paying your bills and not having claims. Mess up either of those two and see how much they like you. Instead find a human being that can reciprocate your loyalty.