Fear is a sales tactic for amateurs

Not to far removed from election season and now with other elections and votes pending soon I cannot help but think about how amateurish campaigns can be.  Reality is it is pretty sad.   Everyone operates from a reactive position and goes right for the “jugular” with something like public safety.  Rarely with any facts in hand.  Even rarer with actually actionable steps to fix the base of the problem from the past.  Instead they take the easy road, strike up some fear, attack an opponent and just like that you have some politics.

How about doing things a bit differently.  How about you live a life full of integrity and service.  Make lots of friends along the way, bring value when you do not need to and when you need to really bring it.  How about you connect your friends and community so you have and almost unbreakable web of support around you. How about you reach out to people when you are not in need of votes.  How about you present actual measurable, checkable facts rather than speculating and putting words in bold.

Mailing does work if done correctly.  There are quite a few professional resources that can show you how to do it if you do not know already.  You can actually mail less and get a big return because you are mailing to the most likely people to embrace your message.  Besides with voter turn out so low you are actually disrupting a landscape with your silly sign more than you are attracting votes.

Oh and for those wondering, here is an excerpt from the US Postal service manual;

The USPS Domestic Mail Manual; “no part of a mail receptacle may be used to deliver any matter not bearing postage, including items or matter placed upon, supported by, attached to, hung from, or inserted into a mail receptacle.”

Then there is this thing called Facebook.  If you have a core group of supporters there reach will likely be to people like them who in theory vote like them as well.  Put some resources there.

Bottom line, way better to be proactive then reactive.  Take on the mindset of a true sales professional and actually lay out a campaign.  The world is full of people disguising facts and using other agendas to mask underlying problems.  Please do not be one of them.

Just some thoughts.

One thought on “Fear is a sales tactic for amateurs

  1. Pingback: Fear is a sales tactic for amateurs : One Percent for the Planet

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