Saving money is bad…sometimes

You hear it constantly on the radio and T.V. It shows up in your mail on a weekly if not daily basis, heck a banner ad probably popped up before you even got here.  Each insurance company quoting exactly how much money they can save you or how many discounts are available and rarely getting specific on coverage.

Yes, I think saving money can be bad.

If you have not taken the time to review your insurance plans on a regular basis you may actually be saving too much money.  Yes I just said too much money.

Having watched insurance cycles for 8 years it is reasonable to save in the neighborhood of $200-$300 simply by a change in the market.  This, in my opinion, is ok.  If you are saving more than this you may have missed a change in the market.

So, step 1 is establish you and/or your family’s base line of coverage.  Step 2 schedule the time every 12 to 18 months to review your coverage and review your rate to make sure it is still competitive.  Saving a few hundred dollars is good but saving much more than that just means you have not kept up with your regular insurance reviews.

Update 5/13/15

The more things change the more things stay the same.  The industry is getting close to taking advantage of this massive opportunity.   That’s correct, the inherent laziness of humans combined with an old and tired purchasing structure is a massive opportunity.  Good things should be coming soon.  The savings, on the surface, will look smaller.  The reality is your average price over a ten year period will be better.

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