But what if we are measuring the wrong things

**GEARED towards brokers/agents,   feel free to read on regardless of who we are**

1. So if you have a customer and the service/product you are providing has not improved but you are now charging more for it, is this right?

2. So last year you had 100 customers to start and ended the year with say 120.  BUT 30 of those are completely new because you lost 10 of those you started with.  Is this good?  Why did you lose them?  Was this avoidable?

Not ready yet?

So in a previous post I dove into some things I thought were not so good about the shopping sites I tried to use.   Most of those comments were positioned from the consumer angle.  Yes, a little slanted since I have been helping people with insurance for eleven years but still from the consumer angle.  Well how about from the agent side

1. Its proven time and time again that the more policies a person/household has with an agent/company the more likely they are to stay.  That being said, quoting one line of business will not cut it.