Available Real Estate? Somehow sacred? The next big thing?

Advertising on license plate holders!  About to ramble, hang on almost over.

It is already being done but think about it, who cares where you bought your car? Do you save money or get anything for allowing them a spot on your car? Why not sell this space? Are you willing to identify with someone/something strong enough to allow them on your car?

Could it be to much?  Not sure, people routinely put magnetic stickers on their side panels.  How much time do you spend parked behind another vehicle at a light?  Is it dangerous to put your Twitter handle on there?  Not sure, at the very least a web address and something catchy?

An underutilized sales tool

YOUR VOICE MAIL!!

Seriously, people call you and you have 15-30 seconds to say something cool.  Credit to Jeffrey Gitomer who first put this thought in my head.  ” I am on my phone or away from my desk…”  Says nothing, shows nothing but it does waste the time of the person that called.  Help them smile, maybe even laugh.  Why not?

Marketing killed my dandelions

Here is what my lawn looked like a few weeks back;

2014-05-08 16.44.56

Chbly 6-8 chock full of dandelions and various other “flowers”  Probably 6-8 inches high and looking a bit rough.  But did it really?  Looked like a bunch of flowers and several dozen shades of green.  Why must a lawn be perfectly kept at all times?  My must people spend money on treatments to their lawn?  MARKETING  Ah, the pesky “american dream” of a perfectly manicured lawn.  No thanks.

Seriously take a moment to read about dandelions; http://en.wikipedia.org/wiki/Taraxacum

Never end the referral loop

Here is what referrals would look like if they were a “symbol”;

Thanks Charles Petzold

Pretty simple, where the intersection takes place is the referral/sharing moment.  The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another  referral.  Reality is in perfection it is more like this;

thanks Etsy person.

A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place.  If at some point you choose to cut the loop you hinder the ability to give and  subsequently receive referrals in the future.  Why would you want to do that?  No idea.