The perfect crime, insurance edition

Just read this by Seth Godin; The Perfect Crime a very similar thing actually occurs in Insurance.  Thanks for the idea Seth.

I cannot factually speak on any of the lobbying or NAACP points.  Instead here is what I do know.

None of the insurance advertising you see actually shows you how to be a better consumer in the long term.  The companies only concern is on switching your insurance this year which, since the cost to acquire customers is high, is pretty stupid.  It takes several years to turn a profit on any individual, why would you only advertise for this year?  Because you are conditioning the masses.

What kind of radio are you?

Are you terrestrial radio?  So for 9 years it was me and my xm radio.  Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful.  So what is a guy to do?  Well as fate would have it my receiver stopped working in the car.    So now it is me and a binder full of Success magazine cd’s and pandora through my phone.

Sometimes they choose to leave

And it actually happened twice in the last week.  Now the first one was expected, when one person marries another or moves in with another generally one agent gets tossed out.  Aw well, it happens.  Part of the business I suppose but still stings a bit.

The other was a little bit of surprise but should have seen it coming.  See on occasion the value that you perceive that you provide is not nearly the same to two different people.  Similar to above or as I sometimes like to say “It’s whatever.”  Similar to many athletes you have bad moments, the quicker you shake them off the better.

Can you send that to me in writing?

I say this a couple of times a week.  When it comes to insurance there are two specific times that this is a popular phrase; claims and loyalty.

With claims, I am asked “but will my rate go up?”  Odds are pretty good but it is not certain that your rate goes up if you file a claim.  I have seen plenty of awful driving records but since they have not had their records reviewed by the current company the rate is solid.  That doesn’t mean rates do not go up with claims, it just means that you have somehow avoided having your record looked at.  Also find it amusing to watch Nationwide and Allstate advertise “diminishing deductibles.”  Seriously, most people do not have claims.  The most common claim is an auto insurance glass claim and that already has no deductible.  In my opinion you are better off holding on to to your money.

The Calvary has arrived?

Birchyard hires Holly Maserjian

                     New hire enhances productivity

 

 

Wappingers Falls N.Y. (June 3, 2013)-Birchyard is excited to announce its recent hire of Holly Maserjian. She will join the Birchyard team as an aspiring insurance agent. Within this role, Maserrjian will brainstorm strategies and guide each client through the insurance process. New to the insurance world, Maserjian is determined to take on the challenge.

 

“Holly will enhance the company’s ability to keep up with the demand for the customized solutions.” Billy Van Jura, founder of Birchyard, said. “She provides more resources for our existing clients.”

Yes, renters insurance is unselfish

Let’s face it if you are in insurance renters insurance is a “throw away” kind of policy.  Doesn’t cost much therefore many agents do not like to spend time on it.  Some of us happen to love it.  Because it is so inexpensive it should become more like a “Well it is so inexpensive why wouldn’t you…”  And that is almost exactly right.  It is also a really great thing to do for you and your landlord.

Two years already

Birchyard LLC celebrates second year in business

A different way to approach insurance

Wappingers Falls N.Y. (June 3, 2013)– This summer, Birchyard LLC celebrates its 2-year anniversary. Birchyard was established in 2011, by Bill Van Jura. The company has grown at a rapid pace, striving to keep up with the increasing demand for customized insurance solutions. Birchyard is committed to building trustworthy relationships with clients to ensure total satisfaction.

 

“We are excited at the prospects of continuing to help people buy customized insurance plans,” Bill Van Jura, founder of Birchyard said. “We look forward to keep up with the growth the next year will bring.”

The value of discounts

is not really what it seems when it comes to insurance.  Reality is they are a seemingly wonderful tool used to advertise to the masses of people that are required to have insurance.  Do they create a savings, yes they absolutely do.  Are they worth paying attention to?  Yes, if you  are entitled you should be asking about them and receiving the credit.

Tried and True or

Tried and now false, yes I was reading this blog and the concept immediately related to how I view insurance.  Sometimes I like to say “bringing a little unexpected to the expected”  Here are some of may favorites;

  • I have been with the same company for over three years and think that gets me some sort of “loyalty credit.”  Just be sure to get this in writing and make sure you are not paying extra for this “benefit”
  • I am with the same company for twenty years, I’m sure they are doing good for me. Sure, a big corporation is making sure they are charging you a fair price.  If you are not reviewing annually you are missing out.

Thank you State Farm

Thank you for being so large and mostly doing things so good that you force the entire industry of personal insurance to raise their collective “game.” Of course the larger you are the more chance you have to make mistakes so I do not give a whole lot of thought to the usual complaints.

Now I have spoken previously about your awful use of marketing so will not be walking that road today.  I did want to imagine something though.  What if you spent a small portion of your money actually helping create better customers?  Well you have the most customers, by some estimates 1 of every 5 cars, so in theory you can have the biggest impact.