Dear Insurance agent losing business to me;

I hope this finds you doing well.  It’s been a bit and I know things can be tough for some of us.  Safe to say it could be more challenging now than when you started in the business.   Honestly, if there was an insurance police this would be something they would want to know about, but since there is not I’ll just write this note to you.

When your “competition” helps you

So I was playing around with on-line quoting and of course had to use Geico.  Recently, now about 3 months late I received a well done email.  Obviously now part of a drip campaign.  This is not remarkable but what was there certainly is.

Coverage Coach

FANTASTIC.  First of all it is a very cool tool.  Clean screens, easy to use, etc.  But why is this important?

BECAUSE THE COVERAGE THEY OFFER IS NOT AS GOOD AS WHAT YOU DO!

But does the band aid fit?

So the other morning I was shaving and cut my chin a bit.  Somehow these tiny cuts bleed profusely and with about an hour before I had to leave I had to do something.  So I apply some cream so it will clot a bit and then apply the first band aid I could find.  It was clear and way bigger than what I needed but it worked.  It had the little bit of gauze that all band aids have and after a short time the bleeding stopped.  Now our upstairs cabinet was not quite like this;

Rate increases are bad for everyone

Unfortunately people have come to accept rate increases with their auto and home insurance policies.  Kind of sad.  They have heard all sorts of silly excuses;

” Rates are going up across the state…”

“It’s inflation…”

” The big storms across the country are the cause..”

BLAH BLAH BLAH

Buy an insurance policy with time not money

Sort of.  Let’s talk about life insurance for a minute.  Definitely needs to be at or near the top of the list for everybody.  Key here is getting something because reality is that something is better than nothing.  The majority of the population can use some financial help when a loved one dies.

This help can be to cover a funeral or other last wishes.  It is also important to take some time to grieve.  Then of course there are all those household expenses that might be your responsibility.   Maybe you have just taken out this policy just so you can leave money to family members because there is no one depending on your income.  These are all great reasons to have it in place.

Math and value and flood insurance

Woke up early and was immediately thinking about one of my last conversations yesterday.  Let’s start with some math;

If you spend $1000 and in return I lower the cost of something by about $3000 what could you consider your return on investment(roi)?  $2000 not bad.  Not bad at all.

So in the first year of this new product you saved $2000 by spending $1000.  Now in the second year(assuming current numbers stay the same) you actually save $3000 since you do not spend the $1000 again.  So you have now made $5000 by investing $1000.  500% return.

Thank you State Farm

Thank you for being so large and mostly doing things so good that you force the entire industry of personal insurance to raise their collective “game.” Of course the larger you are the more chance you have to make mistakes so I do not give a whole lot of thought to the usual complaints.

Now I have spoken previously about your awful use of marketing so will not be walking that road today.  I did want to imagine something though.  What if you spent a small portion of your money actually helping create better customers?  Well you have the most customers, by some estimates 1 of every 5 cars, so in theory you can have the biggest impact.

But what will it cost to rebuild your home?

This might be the toughest question I have to answer when it comes to insuring a home.  Why?  Because the reality is that at the time you start a policy, unless you just built the home, you really have no definite way of knowing this number.  So here is my take; When in doubt always make sure you feel comfortable.  Here are some things to do;

1. As an agent I use any public data I can get my hands on.  This is combined with what you tell me then I input it into the company provided home replacement cost estimator.  Out comes your homes replacement cost and per company policy you have to have this as your minimum level of coverage.

How many insurance policies do you have?

Let’ start with the typical two person household; You own vehicles so you have (1) auto insurance , whether you have a mortgage or not you are smart enough to own insurance for your residence (2)renters/home/condo/mobile home ,  you have also decided to by some extra liability insurance so you have an (3) umbrella policy.  Now you also have other interests so you have insurance plans for your (4)boat, (5) atv (6) motorcycle (7) motorhome and (8) classic car .

Do YOU trust your agent?

Do you trust your agent enough to get a second opinion?

How about asking your agent what coverage they have and taking a look at their declarations pages?

Sounds like fun to me, let’s see if your agent has full no-fault coverage.  Let’s see if they have matching liability and supplemental coverage.  Let me know how it turns out.

UPDATE 5/14/2015

It has been over four years since this first post.  Sadly, the majority of times I review a policy I end up saying;

I’m not saying it’s bad. I’m just saying I wouldn’t sign my name to it.”