Insurance Agency Math

Let’s say it costs less than $20 to acquire a customer(it should)  and most times can just be measured as a fraction of fixed operating costs since there is no official advertising expense?  Is this really possible?  Yes,yes and yes!!!

Even if we broke down all your fixed costs, which are hopefully almost ” to the bone” and put some slight variables in you are hopefully at a very, very manageable daily cost.

Is being hired by one new household per day unreasonable?  NO NO NO.  If it is, time to change business.

Dont be perfect, just get better

Dear Big National Insurance company who I want to bring more business to;

We have had a nice relationship so far and I think we both like each other.  I’m confused though, some days it seems like you just don’t want my business.  Now I understand you won’t want everyone but I am still left disappointed.  See we know each other pretty well, I have a nice understanding of who you want to be insured but somewhere in there, something is not working.

It’s not you, it’s me?

Dear Insurance agent losing business to me;

I hope this finds you doing well.  It’s been a bit and I know things can be tough for some of us.  Safe to say it could be more challenging now than when you started in the business.   Honestly, if there was an insurance police this would be something they would want to know about, but since there is not I’ll just write this note to you.

When your “competition” helps you

So I was playing around with on-line quoting and of course had to use Geico.  Recently, now about 3 months late I received a well done email.  Obviously now part of a drip campaign.  This is not remarkable but what was there certainly is.

Coverage Coach

FANTASTIC.  First of all it is a very cool tool.  Clean screens, easy to use, etc.  But why is this important?

BECAUSE THE COVERAGE THEY OFFER IS NOT AS GOOD AS WHAT YOU DO!

Dear State Farm,

One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good.  When they choose profits over people.  When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to.  Baffled by it.

Why write today?

  • Because every time I receive another letter from you I wonder why another tree branch had to die.
  • Because I wonder why a huge company allows their product to be so diluted by advertising.

Not ready yet?

So in a previous post I dove into some things I thought were not so good about the shopping sites I tried to use.   Most of those comments were positioned from the consumer angle.  Yes, a little slanted since I have been helping people with insurance for eleven years but still from the consumer angle.  Well how about from the agent side

1. Its proven time and time again that the more policies a person/household has with an agent/company the more likely they are to stay.  That being said, quoting one line of business will not cut it.

Let’s go shopping

So it is time to take my own advice again.  With renewals for auto and home insurance pending I decided to do some shopping.  I’ve definitely written about what to do when your rate goes up but this time I did things  a little different.

START; Unfortunately my home is basically unmovable, two claims in less than five years.  So I look at what the rate will be without a multi-policy discount.  But wait, it gets a little worse.  I had a stretch in 2012 and early 2013 with three tickets.  Not good.  But, on a plus side, my wife’s two claims are now over five years old so they fall off.

The worst part about insurance….

**Incomplete thought 1/4/2015**

 

Is all the agents.  Well not quite all of them but lately it seems like most of them.  Likely that the Pareto principle would disprove this but hey it’s been interesting.  What do I mean?  I mean if more agents did what the public thought their “job” was we would need less agents.  Why?  Because then there would be less messes to clean up for the rest of us.

Better uses for paper than this

So you,I and most households in america are inundated with not so good “advertising”  in our mailboxes on a daily basis.  This is also called “Junk Mail” and if it was electronic is called

spam

So this showed up yesterday;

Caseiras_signedlandlors

 

and I want to break it down a bit.  Since somebody killed a tree and likely did not use recycled content/paper

* If they did this is another failure of the piece; not mentioning something worth mentioning*

so the least we can do is provide it with some feedback.