Paragraph rants, what if

Attempted to use some voice to text stuff and it produced some really odd paragraphs.  Reinterpreting them a bit below;

  1. Is your marketing plan simply to produce enough content aka noise, so that one or more algorithms will help people “find” you?  I am not sure that, as a strategy, this is much more than hedging your fear of not knowing where the next deal is coming from.  Hope is not a strategy, nor is relying on things you do not have control of, like algorithms.

Just keep in touch

In the last week, a customer left, no news there, but I have donated to a fundraiser they did and do sort of know them. Yesterday, another customer came in with a gift for me and one of our team.  Actually very tasty olive oil.  The first one checks more “boxes” that most companies look for and spent at least twice as much with us.  The second spends half the amount of money and doesn’t “fit” common profiles of what a company wants.  Below was written May 2014 and has only been updated thanks to Grammarly.

Marketing pieces are valid….just not yours

This was the basis for two postcards I had done in 2012.  I liked them, still do. I like most things that hold up over time and the things on here do.

Then the next blurb I wrote was called “What does your agent have” this is a post I can probably write weekly if not every other week.  The same format of a solicitation keeps coming.

In my opinion, and there is a bit of data to support this, mailing campaigns still work.  Period.  We have done several this year and they have all produced several results.  Why?

Adding value to car claims

Well, I have some relevant experience lately and this post from 2010, updated in 2015, is the same advice I followed and still give out.  But, along the way there where several missed opportunities to add value to an insurance brand.

  • So your car is on its way to the shop or in the shop and you need a rental. Now, my experience with Hertz and Enterprise was as expected; average.  Nothing bad nothing worth noting.  What would I like to see different?
    • There are ALOT of people who cannot or it would hinder them to have to give the $50-$100  hold on their credit card for the rental.  This can be an easy fix

“The System” is stacked

* Reflecting on some older posts in an effort to stir my brain back up and see where my thoughts have gone over the last 8 years*

Today it is off this one, A Day in Court; http://theinsurancebill.com/?p=184

The overall financial system we are in is fascinating.  Tough to say that the good the insurance piece of this system is helping or hurting more.  Yes, it allows entrepreneurship to flourish.  Yes, it is the underlying fabric of the entire financial system.  But, on the other hand, we do a lot of work in the personal insurance and micro-commercial space(think 1-5 employees 6 but rarely 7 figure sales).  This is where you see the dysfunction shine.

Maybe the insurance industry is just a reflection of society

Reality is this; insurance companies are run by other members of our human species.  They are also influenced by their surroundings both human and inanimate.  They are influenced by many of the same ideals, both positive and negative as the rest of us.  There is a lot of talk about “disruption,” #insurtech, #fintech, and #bigdata.  The industry is “ripe” for change, blah, blah, blah.

Yes I have many of my own thoughts, heck it’s my blog so of course they are my thoughts.  This dawned on me the other day;

Maybe the insurance industry is just a reflection of society.  But how?  In what way(s)?

Dont be perfect, just get better

Dear Big National Insurance company who I want to bring more business to;

We have had a nice relationship so far and I think we both like each other.  I’m confused though, some days it seems like you just don’t want my business.  Now I understand you won’t want everyone but I am still left disappointed.  See we know each other pretty well, I have a nice understanding of who you want to be insured but somewhere in there, something is not working.

It’s not you, it’s me?

Let’s be friends

So most of us have friends.  They come in all shapes and sizes.  You are closer with some more than others.  Some you hang out with more often.  Some are “on-line” friends or “work” friends but they all get the label friends.  They all on some level have a place in your world.

At the same turn, each of them needs or wants something from you.  Some need/want more than others.  At various times one or more of them may need a lot from you.  Over time some friends sort of increase in value(feelings) while others get less.  But they are  all still your friends.

Being a resource

So it is pretty common that when you need something; a resource, a person, a restaurant review, etc you can spend some time online doing some research.  As part of this, it is pretty common to ask friends for their recommendations.  Yelp, Trip Advisor, Angie’s list, etc are nice but I much prefer to trust friends from various places than strangers.  Now people have always been doing this but they likely asked them over the phone or while at a social gathering.  Plenty of people still do it this way and many, myself included, have added in using Facebook, Twitter and LinkedIn to also gain some insights.   It’s still cool to do both but not necessary.

Supporting local, could be the next Walkway over the Hudson

Mount Beacon Incline Railway Restoration Society

receives donation from Birchyard LLC

Wappingers Falls N.Y. (August 9, 2013)– Birchyard LLC donates to the Mount Beacon Incline Railway Restoration Society. The donation was presented on August 4, 2013 at 9 a.m. The funds will help support and repair the Incline Railway on North Beacon Mountain. Scenic Hudson’s Mount Beacon Park currently serves as a nature park, and the incline restoration is intended to preserve and enhance that role.