And actually the right hook was delivered by Seth Godin. Having read Thank You Economy and Crush It I knew I would enjoy Gary’s latest but for some reason I kept delaying. See I am attempting to consume all I can on-line but like a few other authors who bring great value to me it was time for me to do a little something in return. Actually three copies were bought; 1 for me, 1 for Holly and 1 for a new potential partner. With my copy read and highlighted it will now go to a potential new hire so I can speed up there learning curve. So the review;
So it is pretty common that when you need something; a resource, a person, a restaurant review, etc you can spend some time online doing some research. As part of this, it is pretty common to ask friends for their recommendations. Yelp, Trip Advisor, Angie’s list, etc are nice but I much prefer to trust friends from various places than strangers. Now people have always been doing this but they likely asked them over the phone or while at a social gathering. Plenty of people still do it this way and many, myself included, have added in using Facebook, Twitter and LinkedIn to also gain some insights. It’s still cool to do both but not necessary.
So in the iconic sales based movie Glengarry Glen Ross the scene emphasizing “Always be closing” stands out as a signature moment;
Although the scene itself(**Some language, not for everyone) is brief the message it portrays decades of sales attitude. Good for the rest of us that those decades are over and people much prefer to buy then be sold.
Then, of course, there is this;
About all this line, made famous here **some language** Coffee in my world is for OPENING.
Opening ideas for further development
How many people do you spend money with that spend money with you?
How often do you CHOOSE to spend locally when an Internet or national chain option are available?
Now I am by no means perfect but I take the fact that I am a local business very seriously. I have a massive amount of gratitude for those people that choose to spend money with me and therefore enhance the lives of my family. So what else can I do? Well for me it comes down to a couple of basic things;
- If you have resources why wouldn’t you share them?
So in theory what do they actually do for you?
- help explain insurance terms
- help lower your rates
- help keep your rates level
- help filter through a claim
This is YOUR partner, you are exchanging money for promises of good service if something should go wrong. Well the “going wrong” doesn’t happen very often so what can they do in the meantime?
- help you by being a resource for ALL things insurance related
- make introductions to other professionals
- help you grow your business by hiring you
- follow you on twitter