The real cost of a claim is

much more than the money you are given.

10:00 Thursday, August 22nd my car was hit.  I was deemed 100%, not at fault and only suffered a small cut and a few hours of soreness.  This is being written 23 days later and my car is still in the shop.

Yes, I have a rental and have had it available since the day of the accident.

Yes, I have no out of pocket expense for this accident since I am not at fault.

No, I am not terribly pleased with this whole claims process.

62 years of loyalty and you get…

A rate $600 higher than the market will bear.  Such a shame.  I have been told that if an insurance company has a customer with no claims they become profitable within about three years.  Based on this it is safe to say a customer of 62 years has earned your company some money, yet you let them go.  Kind of like the goofy T.V. or movie scenario where the employee of 30 years gets a cheap watch and a certificate of appreciation.

In your own world be sure that loyalty goes both ways.  Loyalty is earned and should not be given.  If you vote with your dollars you will likely not have this happen to you.

Dear Enterprise Rental Car,

8/29/13

I had an unfortunate moment last Thursday when my car was struck by another one.  Now that I have had some time to relax and think I thought I would right you a letter.  I believe that if you are going to hand out feedback you need to be willing to share good and bad.  DISCLAIMER, I have been haphazardly recommending you for about ten years since a previous employer had arrangements with you.  Shame on me.

The perfect crime, insurance edition

Just read this by Seth Godin; The Perfect Crime a very similar thing actually occurs in Insurance.  Thanks for the idea Seth.

I cannot factually speak on any of the lobbying or NAACP points.  Instead here is what I do know.

None of the insurance advertising you see actually shows you how to be a better consumer in the long term.  The companies only concern is on switching your insurance this year which, since the cost to acquire customers is high, is pretty stupid.  It takes several years to turn a profit on any individual, why would you only advertise for this year?  Because you are conditioning the masses.

What kind of radio are you?

Are you terrestrial radio?  So for 9 years it was me and my xm radio.  Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful.  So what is a guy to do?  Well as fate would have it my receiver stopped working in the car.    So now it is me and a binder full of Success magazine cd’s and pandora through my phone.

Sometimes they choose to leave

And it actually happened twice in the last week.  Now the first one was expected, when one person marries another or moves in with another generally one agent gets tossed out.  Aw well, it happens.  Part of the business I suppose but still stings a bit.

The other was a little bit of surprise but should have seen it coming.  See on occasion the value that you perceive that you provide is not nearly the same to two different people.  Similar to above or as I sometimes like to say “It’s whatever.”  Similar to many athletes you have bad moments, the quicker you shake them off the better.

Can you send that to me in writing?

I say this a couple of times a week.  When it comes to insurance there are two specific times that this is a popular phrase; claims and loyalty.

With claims, I am asked “but will my rate go up?”  Odds are pretty good but it is not certain that your rate goes up if you file a claim.  I have seen plenty of awful driving records but since they have not had their records reviewed by the current company the rate is solid.  That doesn’t mean rates do not go up with claims, it just means that you have somehow avoided having your record looked at.  Also find it amusing to watch Nationwide and Allstate advertise “diminishing deductibles.”  Seriously, most people do not have claims.  The most common claim is an auto insurance glass claim and that already has no deductible.  In my opinion you are better off holding on to to your money.

Tried and True or

Tried and now false, yes I was reading this blog and the concept immediately related to how I view insurance.  Sometimes I like to say “bringing a little unexpected to the expected”  Here are some of may favorites;

  • I have been with the same company for over three years and think that gets me some sort of “loyalty credit.”  Just be sure to get this in writing and make sure you are not paying extra for this “benefit”
  • I am with the same company for twenty years, I’m sure they are doing good for me. Sure, a big corporation is making sure they are charging you a fair price.  If you are not reviewing annually you are missing out.

Keeping the circle going

How many people do you spend money with that spend money with you?

How often do you CHOOSE to spend locally when an Internet or national chain option are available?

Now I am by no means perfect but I take the fact that I am a local business very seriously.  I have a massive amount of gratitude for those people that choose to spend money with me and therefore enhance the lives of my family.  So what else can I do?  Well for me it comes down to a couple of basic things;

  • If you have resources why wouldn’t you share them?

What does your agent do for you?

So in theory what do they actually do for you?

  1. help explain insurance terms
  2. help lower your rates
  3. help keep your rates level
  4. help filter through a claim

EXPECT MORE 

This is YOUR partner, you are exchanging money for promises of good service if something should go wrong.  Well the “going wrong” doesn’t happen very often so what can they do in the meantime?

  1. help you by being a resource for ALL things insurance related
  2. make introductions to other professionals
  3. help you grow your business by hiring you
  4. follow you on twitter