So it is time to take my own advice again. With renewals for auto and home insurance pending I decided to do some shopping. I’ve definitely written about what to do when your rate goes up but this time I did things a little different.
START; Unfortunately my home is basically unmovable, two claims in less than five years. So I look at what the rate will be without a multi-policy discount. But wait, it gets a little worse. I had a stretch in 2012 and early 2013 with three tickets. Not good. But, on a plus side, my wife’s two claims are now over five years old so they fall off.
Several times a month a new person hires me and I am shocked. See I know I am “good” and I know how to do a lot of things. But there is a recurring theme, there is really no reason why this opportunity should exist. There is no reason why this person should have called. But then again there are quite a few.
The one that set me over is something like this, husband and wife with the same agent for 20+ years. Husband and wife fit perfectly into dozens of companies; married, great credit, college degrees, home owners, clean records. He is also a business owner and the paths fairly regularly cross with the agent who should appreciate his business. Sounds familiar?
Seriously, people call you and you have 15-30 seconds to say something cool. Credit to Jeffrey Gitomer who first put this thought in my head. ” I am on my phone or away from my desk…” Says nothing, shows nothing but it does waste the time of the person that called. Help them smile, maybe even laugh. Why not?
DISCLOSURE: I do not advertise. Not in the traditional sense at least. I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.
So I was at a zoo this weekend. Washington National Zoo to be exact. Great time, great place. While at one exhibit I noticed this sign;
Really neat exhibit and I am fine with seeing State Farm’s name there. I respect them as a company and think this is a great move. Why would you not want your logo in a happy place where lots of families are. Especially since families are a huge piece of your customer base. But then again you see State Farm almost everywhere. They probably have customers in every physical space that they put their name.
I suggest always starting from a genuine position. Preferably a position that makes you want to help others and be a solid resource for everyone you know.
So over the last several years I have taught myself a lot about LinkedIn. It started about four years ago as a way to make sure I am keeping in touch with people. It has grown into a very useful tool for not only keeping a rolodex somewhat organized but also has allowed me to become more valuable for the people I value. The following is a little experiment I had done once before and just did again. It worked well the first time, I learned some lessons and here you go;
And actually the right hook was delivered by Seth Godin. Having read Thank You Economy and Crush It I knew I would enjoy Gary’s latest but for some reason I kept delaying. See I am attempting to consume all I can on-line but like a few other authors who bring great value to me it was time for me to do a little something in return. Actually three copies were bought; 1 for me, 1 for Holly and 1 for a new potential partner. With my copy read and highlighted it will now go to a potential new hire so I can speed up there learning curve. So the review;
So in the iconic sales based movie Glengarry Glen Ross the scene emphasizing “Always be closing” stands out as a signature moment;
Although the scene itself(**Some language, not for everyone) is brief the message it portrays decades of sales attitude. Good for the rest of us that those decades are over and people much prefer to buy then be sold.
Then, of course, there is this;
About all this line, made famous here **some language** Coffee in my world is for OPENING.