Better uses for paper than this

So you,I and most households in america are inundated with not so good “advertising”  in our mailboxes on a daily basis.  This is also called “Junk Mail” and if it was electronic is called

spam

So this showed up yesterday;

Caseiras_signedlandlors

 

and I want to break it down a bit.  Since somebody killed a tree and likely did not use recycled content/paper

* If they did this is another failure of the piece; not mentioning something worth mentioning*

so the least we can do is provide it with some feedback.

Available Real Estate? Somehow sacred? The next big thing?

Advertising on license plate holders!  About to ramble, hang on almost over.

It is already being done but think about it, who cares where you bought your car? Do you save money or get anything for allowing them a spot on your car? Why not sell this space? Are you willing to identify with someone/something strong enough to allow them on your car?

Could it be to much?  Not sure, people routinely put magnetic stickers on their side panels.  How much time do you spend parked behind another vehicle at a light?  Is it dangerous to put your Twitter handle on there?  Not sure, at the very least a web address and something catchy?

Marketing killed my dandelions

Here is what my lawn looked like a few weeks back;

2014-05-08 16.44.56

Chbly 6-8 chock full of dandelions and various other “flowers”  Probably 6-8 inches high and looking a bit rough.  But did it really?  Looked like a bunch of flowers and several dozen shades of green.  Why must a lawn be perfectly kept at all times?  My must people spend money on treatments to their lawn?  MARKETING  Ah, the pesky “american dream” of a perfectly manicured lawn.  No thanks.

Seriously take a moment to read about dandelions; http://en.wikipedia.org/wiki/Taraxacum

Never end the referral loop

Here is what referrals would look like if they were a “symbol”;

Thanks Charles Petzold

Pretty simple, where the intersection takes place is the referral/sharing moment.  The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another  referral.  Reality is in perfection it is more like this;

thanks Etsy person.

A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place.  If at some point you choose to cut the loop you hinder the ability to give and  subsequently receive referrals in the future.  Why would you want to do that?  No idea.

Find your customers and support them back

DISCLOSURE: I do not advertise.  Not in the traditional sense at least.  I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.

So I was at a zoo this weekend.  Washington National Zoo to be exact.  Great time, great place.  While at one exhibit I noticed this sign;

2014-04-26 11.47.55

Really neat exhibit and I am fine with seeing State Farm’s name there.  I respect them as a company and think this is a great move.  Why would you not want your logo in a happy place where lots of families are.  Especially since families are a huge piece of your customer base.  But then again you see State Farm almost everywhere.  They probably have customers in every physical space that they put their name.

But does the band aid fit?

So the other morning I was shaving and cut my chin a bit.  Somehow these tiny cuts bleed profusely and with about an hour before I had to leave I had to do something.  So I apply some cream so it will clot a bit and then apply the first band aid I could find.  It was clear and way bigger than what I needed but it worked.  It had the little bit of gauze that all band aids have and after a short time the bleeding stopped.  Now our upstairs cabinet was not quite like this;

It is what it is they are what they are….

An awesome advertising company that happens to sell insurance.  Every week of the year your mailbox is likely infiltrated by a mailing from Geico.  Not always a letter, sometimes just an insert in something else but they are there.  The message is always the same ” How much could you save on your car insurance?”  They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it.  This is based on them recently being ranked the #2 car insurer in the United States.

Saving money is bad…sometimes

You hear it constantly on the radio and T.V. It shows up in your mail on a weekly if not daily basis, heck a banner ad probably popped up before you even got here.  Each insurance company quoting exactly how much money they can save you or how many discounts are available and rarely getting specific on coverage.

Yes, I think saving money can be bad.

If you have not taken the time to review your insurance plans on a regular basis you may actually be saving too much money.  Yes I just said too much money.

Are you overinsured?

I am aware of no way to ever say someone has to much insurance, the fact is you just never know.  There is though one circumstance you can say you may be overinsured when it comes to a home.  An insurance company is insuring the cost to rebuild your home.  They are not covering your tax assessment nor are they covering the market value of the home or even what you think your home is worth.

Discounts or advertising

Enough already with “…with discounts up to 40%” or “..15mintues can save you…”  or ” the more policies you have the more discounts…”

  • Is it really a discount if your base rate is to high to begin with? 
  • Is it really a discount if you have to purchase a policy you don’t already have to get it? 
  • Would you only give your accountant, doctor, lawyer or even your mechanic only 15 minutes to review something that can effect you, your family, your livelihood and your wallet?