And I meant it. Let me elaborate. I read Tony Hsieh’s Delivering Happiness and really, really, enjoyed it. I also realized that many of the things they were doing, I already was successfully using as well. People really liked being treated good. They liked the lack of pressure. They liked the random but thoughtful gifts. Honestly, I have never even ordered from them and my wife has only used them a couple of times. But the fact is we really like them and if they had the products we needed we would buy from them.
Dear Big National Insurance company who I want to bring more business to;
We have had a nice relationship so far and I think we both like each other. I’m confused though, some days it seems like you just don’t want my business. Now I understand you won’t want everyone but I am still left disappointed. See we know each other pretty well, I have a nice understanding of who you want to be insured but somewhere in there, something is not working.
So most of us have friends. They come in all shapes and sizes. You are closer with some more than others. Some you hang out with more often. Some are “on-line” friends or “work” friends but they all get the label friends. They all on some level have a place in your world.
At the same turn, each of them needs or wants something from you. Some need/want more than others. At various times one or more of them may need a lot from you. Over time some friends sort of increase in value(feelings) while others get less. But they are all still your friends.
One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
Because every time I receive another letter from you I wonder why another tree branch had to die.
Because I wonder why a huge company allows their product to be so diluted by advertising.
Several times a month a new person hires me and I am shocked. See I know I am “good” and I know how to do a lot of things. But there is a recurring theme, there is really no reason why this opportunity should exist. There is no reason why this person should have called. But then again there are quite a few.
The one that set me over is something like this, husband and wife with the same agent for 20+ years. Husband and wife fit perfectly into dozens of companies; married, great credit, college degrees, home owners, clean records. He is also a business owner and the paths fairly regularly cross with the agent who should appreciate his business. Sounds familiar?
Advertising on license plate holders! About to ramble, hang on almost over.
It is already being done but think about it, who cares where you bought your car? Do you save money or get anything for allowing them a spot on your car? Why not sell this space? Are you willing to identify with someone/something strong enough to allow them on your car?
Could it be to much? Not sure, people routinely put magnetic stickers on their side panels. How much time do you spend parked behind another vehicle at a light? Is it dangerous to put your Twitter handle on there? Not sure, at the very least a web address and something catchy?
Here is what my lawn looked like a few weeks back;
Chbly 6-8 chock full of dandelions and various other “flowers” Probably 6-8 inches high and looking a bit rough. But did it really? Looked like a bunch of flowers and several dozen shades of green. Why must a lawn be perfectly kept at all times? My must people spend money on treatments to their lawn? MARKETING Ah, the pesky “american dream” of a perfectly manicured lawn. No thanks.
Here is what referrals would look like if they were a “symbol”;
Thanks Charles Petzold
Pretty simple, where the intersection takes place is the referral/sharing moment. The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another referral. Reality is in perfection it is more like this;
thanks Etsy person.
A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place. If at some point you choose to cut the loop you hinder the ability to give and subsequently receive referrals in the future. Why would you want to do that? No idea.