So like a lot of people, a phone book shows up in a plastic bag in my driveway. Seems like it happens a couple of times each year. For whatever reason this weekend I decided to open the bag. Yes, it is smaller than I remembered. It is also apparently very eco-friendly addition produced by Hibu .
Now, I am sure somebody keeps them and uses it a few times a year. My household does not, fortunately today is garbage day so it is now in the recycle bin. I did learn about www.yellowpagesoptout.com and have now opted out of the three available books. Now what?
Are you terrestrial radio? So for 9 years it was me and my xm radio. Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful. So what is a guy to do? Well as fate would have it my receiver stopped working in the car. So now it is me and a binder full of Success magazine cd’s and pandora through my phone.
Thank you for being so large and mostly doing things so good that you force the entire industry of personal insurance to raise their collective “game.” Of course the larger you are the more chance you have to make mistakes so I do not give a whole lot of thought to the usual complaints.
Now I have spoken previously about your awful use of marketing so will not be walking that road today. I did want to imagine something though. What if you spent a small portion of your money actually helping create better customers? Well you have the most customers, by some estimates 1 of every 5 cars, so in theory you can have the biggest impact.
Stumbling through any amount of commercials can be entertaining and also very revealing. Many times entertainment takes precedent over information. Actually more times than not things are done to get your attention in the hopes that you will provide some attention/dollars to their product.
I have harped on insurance discounts for a while, bottom line is any list of discounts you can provide does not out do your characteristics. Your credit score, education, residence and marital status mean way more than all the discounts. But talking about this, the facts, is not appealing so we disguise it with discounts. Same thing with food.
How many people do you spend money with that spend money with you?
How often do you CHOOSE to spend locally when an Internet or national chain option are available?
Now I am by no means perfect but I take the fact that I am a local business very seriously. I have a massive amount of gratitude for those people that choose to spend money with me and therefore enhance the lives of my family. So what else can I do? Well for me it comes down to a couple of basic things;
If you have resources why wouldn’t you share them?
Most people will immediately think it is the company. The company sets the rates and the underwriting standards that you accepted when you signed your contract with them. The company determines which of yourtickets, accidents and claims will have an impact on your rate and for how long. ** Despite what you may have heard corporations are not people and cannot get tickets or have accidents or claims**
Want to change the discussion from Price to value? STOP ADVERTISING PRICE. Advertising on price is the easy way. It is basically telling the consumer we are a commodity and can not come up with anything original that might bring some value to your life.
Want some evidence? Follow your mail for a month and count the generic garbage being put in front of you that thinks your only concern is price. Even worse , I received the same exact awful letter from four different State Farm agents. Not only is it an awful, demeaning marketing piece but why does State Farm allow there agents to cannibalize each other?
Random thoughts that are resulting from watching a friend try and sell her home.
Started off good, Realtor helped them buy this home around 8 years ago and kept in touch. Then, when approached gave some solid ideas on little things to improve the home. So you have a homeowner doing the right things and now the house is on the market. Now you also have 5 houses for sale in your neighborhood and yours only shows up when specifically searching for your address.
So your first listing that shows up only has one bad photo, FIX THIS.
Yes, it is on going and no I am not perfect. The thing is I keep trying and will continue to keep trying to stay far above that line. Once a week or so an experience or lack there of sets me off and just makes me wonder. This is not to say I expect to change the world it is instead to say I will not sit idle while mediocrity tries to infiltrate my world.
So the obvious one for most people is the doctor, most insurance companies pay for an annual physical so hopefully you use it. How about the accountant who does your taxes? If you use a financial planner I hope you are checking in at least once if not twice or even four times a year. You probably even see the dentist once a year as well.