When a system fails, consumers and the people they need to run them, we all lose.
So I was playing around with on-line quoting and of course had to use Geico. Recently, now about 3 months late I received a well done email. Obviously now part of a drip campaign. This is not remarkable but what was there certainly is.
FANTASTIC. First of all it is a very cool tool. Clean screens, easy to use, etc. But why is this important?
BECAUSE THE COVERAGE THEY OFFER IS NOT AS GOOD AS WHAT YOU DO!
One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
- Because every time I receive another letter from you I wonder why another tree branch had to die.
- Because I wonder why a huge company allows their product to be so diluted by advertising.
So it is time to take my own advice again. With renewals for auto and home insurance pending I decided to do some shopping. I’ve definitely written about what to do when your rate goes up but this time I did things a little different.
START; Unfortunately my home is basically unmovable, two claims in less than five years. So I look at what the rate will be without a multi-policy discount. But wait, it gets a little worse. I had a stretch in 2012 and early 2013 with three tickets. Not good. But, on a plus side, my wife’s two claims are now over five years old so they fall off.
Well Glass coverage, as it is commonly called, comes with your comprehensive coverage. Pretty common here in New York and to be honest, I have no idea why you would want to have comprehensive coverage and not glass coverage. Really, it comes down to a math equation. Average new windshield cost is $200+ mine just cost my insurance company $341.22. My comprehensive coverage is about $100 a year. Not a bad gig for me nor is it a bad idea for most people. Honestly could be the best value in all of insurance, also the most used. Goes right there with your Towing and Labor coverage.
So you,I and most households in america are inundated with not so good “advertising” in our mailboxes on a daily basis. This is also called “Junk Mail” and if it was electronic is called
So this showed up yesterday;
and I want to break it down a bit. Since somebody killed a tree and likely did not use recycled content/paper
* If they did this is another failure of the piece; not mentioning something worth mentioning*
so the least we can do is provide it with some feedback.
With several hundred companies offering auto and home insurance in the U.S. you would think a bit more variety would exist. The reality is that the majority of them are after the same demographic; good to great credit, home ownership, college educated, multiple cars. Then there is everybody else. With a constant turn over of actuaries and heads of underwriting everybody else inevitably can get luck and fit into a preferred companies model. Generally due to a fluke in the sophistication of underwriting. But the reality is still that there are only three prices available to the public and YOU choose your price.
So the other morning I was shaving and cut my chin a bit. Somehow these tiny cuts bleed profusely and with about an hour before I had to leave I had to do something. So I apply some cream so it will clot a bit and then apply the first band aid I could find. It was clear and way bigger than what I needed but it worked. It had the little bit of gauze that all band aids have and after a short time the bleeding stopped. Now our upstairs cabinet was not quite like this;
Seriously, do we even know that what you have now is worth comparing anything to? That is the first and best place to start, lets first see what you have in place and make sure that what you need matches up with what you have and also is what you want. Once we do that now we can go forward. **Price is irrelevant at this point**
An awesome advertising company that happens to sell insurance. Every week of the year your mailbox is likely infiltrated by a mailing from Geico. Not always a letter, sometimes just an insert in something else but they are there. The message is always the same ” How much could you save on your car insurance?” They use that goofy gecko, a pig, a caveman, random “b list” celebrities, etc in order to try and get your attention in a crowded place and they do a really good job at it. This is based on them recently being ranked the #2 car insurer in the United States.