You would think it would still be common I mean we are all good solid, human beings right? Well of course we are, except from time to time we just do not act like it. Call it whatever you want;
The Golden rule; treat others the way you want to be treated
I’ve also heard of the
Platinum rule; Treat others the way they want to be treated
Either way just be nice.
Share good feedback as often or preferably more often than you provide bad.
So in the iconic sales based movie Glengarry Glen Ross the scene emphasizing “Always be closing” stands out as a signature moment;
Although the scene itself(**Some language, not for everyone) is brief the message it portrays covers decades of sales attitude. Good for the rest of us that those decades are over and people much prefer to be buy then be sold.
Then of course there is this;
About all this line, made famous here **some language** Coffee in my world is for OPENING.
A rate $600 higher than the market will bear. Such a shame. I have been told that if an insurance company has a customer with no claims they become profitable within about three years. Based on this it is safe to say a customer of 62 years has earned your company some money, yet you let them go. Kind of like the goofy T.V. or movie scenario where the employee of 30 years gets a cheap watch and a certificate of appreciation.
In your own world be sure that loyalty goes both ways. Loyalty is earned and should not be given. If you vote with your dollars you will likely not have this happen to you.
Just read this by Seth Godin; The Perfect Crime a very similar thing actually occurs in Insurance. Thanks for the idea Seth.
I cannot factually speak on any of the lobbying or NAACP points. Instead here is what I do know.
None of the insurance advertising you see actually shows you how to be a better consumer in the long term. The companies only concern is on switching your insurance this year which, since the cost to acquire customers is high, is pretty stupid. It takes several years to turn a profit on any individual, why would you only advertise for this year? Because you are conditioning the masses.
Are you terrestrial radio? So for 9 years it was me and my xm radio. Now about a year and a half ago I started having an affair with Pandora and it was and continues to be wonderful. So what is a guy to do? Well as fate would have it my receiver stopped working in the car. So now it is me and a binder full of Success magazine cd’s and pandora through my phone.
And it actually happened twice in the last week. Now the first one was expected, when one person marries another or moves in with another generally one agent gets tossed out. Aw well, it happens. Part of the business I suppose but still stings a bit.
The other was a little bit of surprise but should have seen it coming. See on occasion the value that you perceive that you provide is not nearly the same to two different people. Similar to above or as I sometimes like to say “It’s whatever.” Similar to many athletes you have bad moments, the quicker you shake them off the better.
is not really what it seems when it comes to insurance. Reality is they are a seemingly wonderful tool used to advertise to the masses of people that are required to have insurance. Do they create a savings, yes they absolutely do. Are they worth paying attention to? Yes, if you are entitled you should be asking about them and receiving the credit.
Tried and now false, yes I was reading this blog and the concept immediately related to how I view insurance. Sometimes I like to say “bringing a little unexpected to the expected” Here are some of may favorites;
- I have been with the same company for over three years and think that gets me some sort of “loyalty credit.” Just be sure to get this in writing and make sure you are not paying extra for this “benefit”
- I am with the same company for twenty years, I’m sure they are doing good for me. Sure, a big corporation is making sure they are charging you a fair price. If you are not reviewing annually you are missing out.
Thank you for being so large and mostly doing things so good that you force the entire industry of personal insurance to raise their collective “game.” Of course the larger you are the more chance you have to make mistakes so I do not give a whole lot of thought to the usual complaints.
Now I have spoken previously about your awful use of marketing so will not be walking that road today. I did want to imagine something though. What if you spent a small portion of your money actually helping create better customers? Well you have the most customers, by some estimates 1 of every 5 cars, so in theory you can have the biggest impact.
So in theory what do they actually do for you?
- help explain insurance terms
- help lower your rates
- help keep your rates level
- help filter through a claim
This is YOUR partner, you are exchanging money for promises of good service if something should go wrong. Well the “going wrong” doesn’t happen very often so what can they do in the meantime?
- help you by being a resource for ALL things insurance related
- make introductions to other professionals
- help you grow your business by hiring you
- follow you on twitter