Do you really need a billboard if you are so good?

So I was driving down a pretty well trafficked road that I use pretty regularly.  The difference is that yesterday I noticed two large billboards for Geico.  Now this is a company whose rates, service, website, etc. are supposedly excellent.

Are you overpaying or being overcharged?

My guess is you are likely overpaying.  What’s the difference?  Overpaying can be thought of as allowing your policy, regardless of type, to renew year after year after year without checking in with your agent or company.  In that case most companies gradually allow an unchecked policy to go up in rate and likely not keep up with the needs of the owner.

Do you have an office?

Yes I do, one at home and one in a nice space in Wappingers Falls.  Do I need an office? That is debatable.  Do you need me to have an office? Not really.  How often have you gone to your insurance company or agent’s office?  My guess is not often since there is no need to go.

This is not me advocating for the Internet just me trying to make a point.  The Internet is a wonderful thing, meeting people in person is even more wonderful.  Does the meeting have to take place in an office?  NO!

If the weather people are right…

You may want to read this.

So supposedly a Nor’Easter is making it’s way up the east coast bringing 3 inches of rain and maybe some snow.  So in the event it gets here and you or a friend has some problems that may mean an insurance claim here are some tips:

1. It is your job to try and limit the loss once it occurs.  Do the best you can to tarp over any damaged parts of your home.

2. The coverage you have is for your house and other buildings and structures.  If trees and branches fall in your yard you will likely not have coverage for the clean up.

Get a consistent insurance rate IGNORE advertising

Maybe it’s just me but my mailbox, inbox, tweet-stream, radio-stations and T.V. are not flooded with companies pitching a savings on my oil bill, electric bill, health insurance, lawn care and even my mortgage is not overrun with advertisements about lowering my bill.  Yet we review these annually if not sooner to make sure our rate is consistent.

Now compare that to the amount of insurance advertising you hear about “saving” money. The problem is none of it actually tells you how to consistently save.  The hope is you will call and provide your personal information and they will hope you fit into the rate structure they have available.  The odds of you getting some actually useful information about your coverage and adjustments you can make to customize your policy is pretty slim.  That’s a shame.

Why are you asking so many

questions?  To put it simply if you want a quote you do not need that many questions.  If however you want a policy that actually does something the more questions you are asked the better.  Most people prefer a plan that is customized to their situation as opposed to buying what everyone else has.  Every company has at least a dozen separate endorsements you can add to your policy.  Each household has something that makes them unique, why shouldn’t there policies also be unique to them?

If you are good do you need to advertise?

Had a random encounter with a Tony nominated actress in a very popular Broadway show this weekend.  The thing is I did not know she was famous until I looked her up.  So she was a well regarded actress in a very popular show yet acted as polite and unassuming as anyone else on that street.

So many things to take away from this encounter beyond it being a cool moment in time.  The one that comes most to mind is if you really are that great, famous, have the best service, the best prices, the best features, etc.  It is ALWAYS better to have other people provide these comments and compliments than it is for you to advertise them.

FREE yet priceless

That is what I think when I think of an insurance agent.  See when you sign up through an agent you essentially hire a resource, an advocate, a personal shopper, a friend, a source of funds for your charity, a referral source, a new connection, etc.  You also spend locally and help strengthen your local economy.  Yet you do not pay for any of this the insurance company providing the coverage does.  Why would you not want to hire all those people for no additional money than what you already spend on insurance?  I have no idea.

Got Tenants? Get Renters Insurance….

That’s right if you have tenants make sure they get renters insurance!!  So why do you insist that your tenants get renters insurance TO PROTECT YOU.  That is right renters insurance actually protects you as the landlord.  Look at it as another layer of protection for you, your business and your assets and unlike your policy your tenant(s) pay for this one.

home insurance + house insurance = awesome value

Historically insuring where you live costs less than insuring what your drive.  Although this is finally starting to change it is still a huge bargain considering just what is at stake.  So, you buy the insurance to do what?  Cover this structure that you live in, keep your stuff in, raise a family in, make memories in, develop equity in, make neighborhood friends, decorate for holidays, renovate, customize, etc.  Yes, all those things and probably more.  So that is what insurance does.