Quotes aren’t free = the hidden tax

You’ve heard it, read it, been bombarded by it; Get your free auto insurance quote here…..

In case you were wondering, it isn’t free, you’re just not paying for it.  There is a difference.  Take a side track with me and think about the last golf outing you went to( I went on Thursday) or the last school function you went to(that was Friday), or various other non-obvious places that look and smell like “free.”

That free Ice Cream social is part of the book fair where I bought a book and then, kudos to them, rounded up my purchase to “donate” more to the cause.  I had already picked up Mums from the mum sale as well.

Adjusting the how based on who

On occasion, I slip and engage in online dialogue with pundits and consultants who just do not have the same experience, and I as them, but sometimes I take the bait.  It is simple posts like this one that is actually HUGE yet ignored.

I was reminded of this when commenting on a post about Credit Karma.  Yeah for them. They got their California insurance license and will thankfully help feed some headlines for a bit. Then, sometime in the future, they won’t.  But I’ll of still wasted time with people who really are looking to be heard who haven’t actually done what they are writing about.  Shame is on me, not them.

Act like it

Partially prompted by this October 2012 rant on coverage, sadly, my efforts have helped hundred but millions are still not benefiting.  Sadly, I am one of those negatively impacted by someone with not enough coverage and a large national company that allowed this to happen.

I’m done, actually never started, with the nonsense of “Hiring Producers,”  Human beings who have earned a license are LICENSED INSURANCE AGENTS.  Yes, the quality, like all professions, will vary.  BUT, What the F are they actually producing?  If you say revenue for the agency, the sound you hear is me vomiting.

Fulfilling a contract, earning votes, re-election

My thoughts are a bit, but not much, different as it pertains to our crazy system of elections 

Most of my commute is littered with silly yard signs promoting various candidates as is my mailbox.  Although I watch shows, I do not watch cable T.V. or listen to the radio so I avoid that noise.

Metaphor and simile’s; I suppose the deeper one gets into a subject(insurance), and wants to help people understand it, the more similes and metaphors you can use.  Although insurance is a bit dirty, it is unfair to compare it to politics since that is much dirtier…sort of.  But where does it make sense?

The real flaws?

It was true in October of 2012, still true today  Yet, most days I feel like I’m one of the only ones that know this fact or cares about this fact.  Why?

The majority of quoting sites are merely concerned with selling a policy today.  Churn is good for business right up until it isn’t.  Ok, cool.  I’m not even saying help me reduce churn but don’t you think you have the responsibility to take care of the people using your tool?

Don’t buy insurance alone

Partially influenced by a $639 tire

If I replaced one tire and skipped the alignment and balancing, I would not get as much out of my new tire.

If you are in New York and only “got a quote” or shopped or reviewed your auto insurance it likely will not work as well as it could.  The multi-policy discount is often ignored but is a critical part of the quoting process.  So offering an auto insurance quote to a person that also insures a home is only part of the situation.  This is an area where MANY companies should be auditing for accuracy, “Do you actually have multiple policies with us?”  REMOVE THE DISCOUNT when the policy leaves not at renewal.  Why let the customer leave under false pretense?  Why give away the premium you are entitled to?

No advertising No discounts

It was relevant in 2010 and the update in 2015 is similar.  Still best to start with

  • What is my baseline for coverage
  • Why am I reviewing my insurance
  • I should review every 18-24 months regardless

To the point though, what if you couldn’t advertise discounts and bigger, what if you couldn’t advertise?  The truth is, a rating(price) is far more sophisticated.  Offering discounts is nice.  Promoting them at this point is just not as relevant as it was a few years ago or longer.  Your rate is mostly predetermined based on you and your vehicle.

Your car’s value

Extending on What’s My Car Worth from October 2010

Nothing wrong with the post from 2010 or the updates from 2015.  I followed the advice recently, twice.  You can check LinkedIn starting on August 11 2018 for a series of posts related to a claim.  Sadly, these posts continue since claim 2 is still pending.  But, What is a car worth?

2009 Scion Xb is hit, airbags deploy so I know it is totaled.  I spend some time on Kelly Blue Book and then a basic Google search.  I narrow in on $5000.  Total time on this was less than 30 minutes.  BUT, it made a huge difference since State Farm was a bit less.

Language, influence

Here it is, eight years later, a big piece of the thesis that keeps things going.  Started here  

Really could say it started a little sooner which led to my exit from a big corporation.  Lots of things there, one was the proper use of price optimization. Fast forward a few years and I stumbled onto this post…**not able to find it?? Juneish 2012 Pawel Stefanski IBM** which was one of the first times I saw/read someone else illustrating the point.

Sadly, much of the industry has disregarded math and logic and cheapened itself to quotes.  In some cases they, large companies and brokers, have so much money they’ll even pay for new “quotes.”

Just include it

It’s sort of silly really.  The world advances, the insurance world advances, yet there is still a reason to talk about glass coverage.  This was four years ago, still true.  I recorded a podcast yesterday and said something that I have said before, looks like I wrote it four years ago as well.

“Should it just be included, not even be an option?”