She does. She can’t say it but she shows it, at least I think she does. Maybe the world needs a better guide to “working with an insurance agent.” Here are a few bullet points from 2010.
This is closer to the truth than what I say to myself every day; which is that our customers appreciate us.
On one hand, it feels slightly good that stuff I was writing about 3,4,5,6, 7 years ago is still valid. On the other, it hurts because that means things haven’t improved much. Like this call for an honest explanation to rate increases
But what if you could fix one thing? What if there really was a mission or directive that came down from all the lobbying groups that double as professional associations. And that directive was, we want to see a massive increase in our market share versus that of captive companies. Well, first let us take a side turn, captive agents are dwindling and their market share will as well.
November 2010, updated May 2015, still is an annoyance that happens once a week.
And it really is a dilemma. I’ve likely written before that I have 20ish options for insuring a home and all 20 have a different idea of what the same home will cost to rebuild. Scarier than this, is that several use the same backend system that determines the replacement cost. But, there is nothing particularly “sexy” about this topic so maybe that is why it doesn’t get much attention.
Original publish date of October 15 2015
” Why would you give an insurance company more data when they haven’t figured out what to do with what they have?”
I’m giving myself credit, I still believe in one what I was writing three years ago, now I just know more. But, although our methods are better and new tools exist we just haven’t found the blend yet.
To frame this moment, I just caught up on Lemonade’s transparency chronicle and read a good piece via the Washington Post about home construction that survived Hurrican Michael.
So below you will find a short report that I receive daily. This shows policies that renewed, the average premium change and the percent increase;
Renewal Details by LOB
||Number of Renewals
||Average Premium Change
||Average Percent Change
Now, showing you companies and names is something we shouldn’t and cannot do. So let us focus on a few things;
One of my favorite questions for sure. I’m continually stuck on the notion that you/we should strive to be worth sharing. If you are good enough. If the mission is strong enough. If the offering is good enough, it will be shared. Period.
Advertising itself has been ruined by advertisers. It’s diluted down to a nuisance, an annoyance, worth ignoring than paying attention to, valueless, etc. Had some time on Saturday, more accurately, kids were out being kids and the project I am working on needed more time and not that much thought so it was movies in the background as well as a college football game.
One of the better things about working with “newer” people is you get to rethink both positive and negative moments. Analyzing a situation and the steps create a refresher course for me and have even helped open my eyes to missed, unnecessary and better steps that can benefit all of us;
This post on closing vs. opening has continued to come up. Sometimes it comes out as ” Just go make some new friends and see what happens…” other times as ” Just see how you can help them..” or “See if he/she is going to that event and if not invite them”
Saw something yesterday and then read this and need to empty the brain.
- I’m almost entirely certain that a membership fee of sorts is possible and likely for brokerages of the future
- It does seem silly that Companies pay a commission for sales but a licensed professional essentially works for free
- If it follows the rules of a commodity, it is. Sure, the companies can separate from each other based on behavior but THEY DON’T
- With the rise and likely sustainability of influencer marketing, it is crazy to think of the loyalty that is available and wasted by insurance companies
I wrote, “Want to improve your world, start with reading this..” and I suppose I meant it in October 2012. But, since then I’ve changed quite a bit and so has the world.
Coincidentally, I am in a bit of a reading lull. My morning reading time is absorbed by writing and a larger project that needs to get done. I also have several books and magazines backed up. Fortunately, there is Audible and still a fair amount of driving happening so I am not completely without.
Apparently, I was annoyed by the debates back in 2012, don’t worry, it is a brief post.
But, this line is worth building on
“Because they are afraid that they do not do enough good so if they stopped advertising you would forget them.”
On one hand, maybe you are right. On the other, is this a bad thing? So there are actual companies that will review your credit cards to see what, if any, auto payments you still have going that you may have forgotten. Essentially, ” set it and forget it.”