Better uses for paper than this

So you,I and most households in america are inundated with not so good “advertising”  in our mailboxes on a daily basis.  This is also called “Junk Mail” and if it was electronic is called

spam

So this showed up yesterday;

Caseiras_signedlandlors

 

and I want to break it down a bit.  Since somebody killed a tree and likely did not use recycled content/paper

* If they did this is another failure of the piece; not mentioning something worth mentioning*

so the least we can do is provide it with some feedback.

What price do you really pay for your auto and home insurance?

With several hundred companies offering auto and home insurance in the U.S. you would think a bit more variety would exist.  The reality is that the majority of them are after the same demographic; good to great credit, home ownership, college educated, multiple cars. Then there is everybody else.  With a constant turn over of actuaries and heads of underwriting everybody else inevitably can get luck and fit into a preferred companies model.  Generally due to a fluke in the sophistication of underwriting.  But the reality is still that there are only three prices available to the public and YOU choose your price.

Available Real Estate? Somehow sacred? The next big thing?

Advertising on license plate holders!  About to ramble, hang on almost over.

It is already being done but think about it, who cares where you bought your car? Do you save money or get anything for allowing them a spot on your car? Why not sell this space? Are you willing to identify with someone/something strong enough to allow them on your car?

Could it be to much?  Not sure, people routinely put magnetic stickers on their side panels.  How much time do you spend parked behind another vehicle at a light?  Is it dangerous to put your Twitter handle on there?  Not sure, at the very least a web address and something catchy?

An underutilized sales tool

YOUR VOICE MAIL!!

Seriously, people call you and you have 15-30 seconds to say something cool.  Credit to Jeffrey Gitomer who first put this thought in my head.  ” I am on my phone or away from my desk…”  Says nothing, shows nothing but it does waste the time of the person that called.  Help them smile, maybe even laugh.  Why not?

Marketing killed my dandelions

Here is what my lawn looked like a few weeks back;

2014-05-08 16.44.56

Chbly 6-8 chock full of dandelions and various other “flowers”  Probably 6-8 inches high and looking a bit rough.  But did it really?  Looked like a bunch of flowers and several dozen shades of green.  Why must a lawn be perfectly kept at all times?  My must people spend money on treatments to their lawn?  MARKETING  Ah, the pesky “american dream” of a perfectly manicured lawn.  No thanks.

Seriously take a moment to read about dandelions; http://en.wikipedia.org/wiki/Taraxacum

Never end the referral loop

Here is what referrals would look like if they were a “symbol”;

Thanks Charles Petzold

Pretty simple, where the intersection takes place is the referral/sharing moment.  The idea being that the referral takes place and the Referrer and the Referee continue on the path and eventual pass and receive another  referral.  Reality is in perfection it is more like this;

thanks Etsy person.

A continually growing chain of infinity symbols that interlock with one another therefore allowing a continual stream of referrals and sharing to take place.  If at some point you choose to cut the loop you hinder the ability to give and  subsequently receive referrals in the future.  Why would you want to do that?  No idea.

Find your customers and support them back

DISCLOSURE: I do not advertise.  Not in the traditional sense at least.  I also never say know to a request from a policyholder/friend/customer for a sponsorship/support of something they are involved in.

So I was at a zoo this weekend.  Washington National Zoo to be exact.  Great time, great place.  While at one exhibit I noticed this sign;

2014-04-26 11.47.55

Really neat exhibit and I am fine with seeing State Farm’s name there.  I respect them as a company and think this is a great move.  Why would you not want your logo in a happy place where lots of families are.  Especially since families are a huge piece of your customer base.  But then again you see State Farm almost everywhere.  They probably have customers in every physical space that they put their name.

But does the band aid fit?

So the other morning I was shaving and cut my chin a bit.  Somehow these tiny cuts bleed profusely and with about an hour before I had to leave I had to do something.  So I apply some cream so it will clot a bit and then apply the first band aid I could find.  It was clear and way bigger than what I needed but it worked.  It had the little bit of gauze that all band aids have and after a short time the bleeding stopped.  Now our upstairs cabinet was not quite like this;

The myth that is “apples to apples”

Seriously, do we even know that what you have now is worth comparing anything to?  That is the first and best place to start, lets first see what you have in place and make sure that what you need matches up with what you have and also is what you want.  Once we do that now we can go forward.  **Price is irrelevant at this point**