***Working thought, from an idea via a longtime friend***
So the scenario is quite common, friend calls and says they want to have some tree work done on their property. Pretty common. You can also insert, new roof, new furnace, upgrade to electric panel, drainage dug, fire alarm installed, etc. Think of it as any proactive, likely preventive measure that can reduce the likelihood and at worse the severity of a claim.
“Bill, is there an extra discount for cutting down the trees? Will they(the insurance company) pay for it? ” No and No.
I hope this finds you doing well. It’s been a bit and I know things can be tough for some of us. Safe to say it could be more challenging now than when you started in the business. Honestly, if there was an insurance police this would be something they would want to know about, but since there is not I’ll just write this note to you.
So I was playing around with on-line quoting and of course had to use Geico. Recently, now about 3 months late I received a well done email. Obviously now part of a drip campaign. This is not remarkable but what was there certainly is.
One thing that seems to continually bother me is when the wealthiest people and companies choose not to really do the world some good. When they choose profits over people. When they are genuinely in a position to change an industry for the better which will increase their profits and genuinely help the American public and they choose not to. Baffled by it.
Why write today?
Because every time I receive another letter from you I wonder why another tree branch had to die.
Because I wonder why a huge company allows their product to be so diluted by advertising.
1. I think they can do so much of a better job driving business. Yup, driving business to them. Depending on where you look, several hundred million dollars are sent simply to get attention. That’s really all it is. Attention. Because once they get there, where is the follow through?
**Written for my counterparts who consider themselves Independent Agents and Insurance Brokers***
So I regularly read a publication called Rough Notes. Kind of interesting, some value each month. They do a pretty neat thing each month, they publish a brief article from a much older issue. The one that caught my attention was titled “Producing New Business to Balance Cancellations” It’s a topic that I have been working on for over three years. Fascinating one to me and actually I have my own soluton. More on that later.
**GEARED towards brokers/agents, feel free to read on regardless of who we are**
1. So if you have a customer and the service/product you are providing has not improved but you are now charging more for it, is this right?
2. So last year you had 100 customers to start and ended the year with say 120. BUT 30 of those are completely new because you lost 10 of those you started with. Is this good? Why did you lose them? Was this avoidable?